Field Marketing Associate

Company: Loverboy
Location: New York
Posted on: May 28, 2023

Job Description:

Position Overview:
The Field Marketing position is an exciting and unique opportunity to join the Loverboy team. This position is responsible for the design, implementation, and execution of field marketing campaigns. S/he will work closely with digital/social teams and the sales team to promote lead generation and maintain/improve customer retention and awareness.
Required Job Duties and Responsibilities:

• Plan and complete field marketing campaigns after conducting preliminary research
• Develop robust knowledge of all product lines/services
• Work with the digital/social teams to produce various literature, signage, merchandise, and other materials to be used at field marketing events
• Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
• Support national and regional initiatives to drive sales performance and build brand loyalty
• Maintain relationships with third-party vendors and venues
• Negotiate with retailers and other third-party partners on promotional display and merchandise placement
• Attend relevant trade shows and events
• Monitor industry trends and competitor activities
• Work with the digital/social team to promote and highlight field marketing campaigns
• Report weekly/monthly on the status of field marketing activities
• Document and share lead/customer intelligence with the sales team
• Other duties assigned Qualifications & Requirements:
  • Must be 21 at the time of application Education and Certifications:
    • BS/BA Degree (Business/Marketing/Communications preferred) Work Experience:
      • Minimum 3 years of related marketing experience, ideally in a field marketing or sales enablement role (cpg or beverage/alcohol/3-tier marketing preferred) Skills & Capabilities:
        • Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
        • Knowledge of project management principles; discipline of planning, organizing, securing and managing resources to achieve specific goals
        • Experience partnering with a sales team to carry out multiple initiatives at the company and regional levels
        • Self-motivated with a strong desire to make an impact
        • Ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints
        • Data-driven and comfortable with metrics and spreadsheets
        • Superior communication, leadership, and teamworking skills
        • You are creative, innovative, and always think outside the box
        • Not afraid to wear multiple hats - no job being too small or too large

Keywords: Loverboy, New York , Field Marketing Associate, Advertising , New York, New York