Senior Investments Marketing Manager
Company: Bank of New York Mellon
Location: New York
Posted on: September 19, 2023
SENIOR INVESTMENTS MARKETING MANAGER
Bring your ideas. Make history.
BNY Mellon offers an exciting array of future-forward careers at
the intersection of business, finance, and technology. We are one
of the world's top asset management and banking firms that manages
trillions of dollars in assets, custody and/or administration.
Known as the "bank of banks" - 97% of the world's top banks work
with us as we lead and serve our customers into the new era of
With over 238 years of rich history and industry firsts, BNY Mellon
has been built upon our proven ability to evolve, lead, and drive
new ideas at every turn. Today, we're approximately 50,000
employees across 35 countries with a culture that empowers you to
grow, take risks, experiment and be yourself. This is what
#LifeAtBNYMellon is all about.
We're seeking a future team member for the role of Senior
Investments Marketing Manager to join our Wealth Management
Solutions Marketing team. This role is in mid-town New York City
with a hybrid work arrangement, at this time.
In this role, you'll make an impact in the following ways:
- Lead the planning and execution for a new critical marketing
function across UHNW, family office and institutional clients.
- Develop/execute measurable investment marketing initiatives
that drive AUM
- Drive a client-needs-based campaign approach, creating
opportunities for commercial outcomes; identify the right mix of
investment marketing initiatives with an emphasis on only creating
high-performing content, which includes testing/learning new
delivery formats/channels/approaches to amplify usage.
- Establish genuine and collaborative relationships with business
stakeholders and external partners to fully align marketing
activities with strategic objectives.
- Analyze the competitive landscape and identify opportunities to
differentiate the firm and make well-informed recommendations for
our investments offering.
- Own the curation of the newly launched investments hub on the
BNYM WM public site to ensure relevance and the prominence of most
To be successful in this role, we're seeking the following:
- Bachelor's degree with minimum of 10 years of investments
marketing expertise; strong investment solutions knowledge,
follower of the financial markets.
- High level of experience in marketing investments in the wealth
management/private banking industry is strongly preferred.
- Incredible attention to detail, drives a tight process to
deliver on time and flawlessly, tight proofing and strong command
of content and investment types.
- Self-starter, ability to work independently and lead projects
with minimal oversight in a fast-paced environment that requires
- Leadership presence and ability to communicate effectively to a
broad spectrum of audiences, including senior management, around
key marketing concepts and programs; strong verbal, written and
overall communications skills.
- Proficiency with Microsoft Word, PowerPoint, Excel and
At BNY Mellon, our inclusive culture speaks for itself. Here's a
few of our awards:
- Fortune World's Most Admired Companies & Top 20 for Diversity
- Bloomberg's Gender Equality Index (GEI)
- Human Rights Campaign Foundation, 100% score Corporate Equality
- Best Places to Work for Disability Inclusion , Disability: IN -
- 100 Best Workplaces for Innovators, Fast Company
- CDP's Climate Change 'A List'
BNY Mellon offers highly competitive compensation, benefits, and
wellbeing programs rooted in a strong culture of excellence and our
pay-for-performance philosophy. We provide access to flexible
global resources and tools for your life's journey. Focus on your
health, foster your personal resilience, and reach your financial
goals as a valued member of our team, along with generous paid
leaves that can support you and your family through moments that
BNY Mellon is an Equal Employment Opportunity/Affirmative Action
Employer - Underrepresented racial and ethnic
groups/Females/Individuals with Disabilities/Protected
BNY Mellon assesses market data to ensure a competitive
compensation package for our employees. The base salary for this
position is expected to be between $108,700 and $150,000 per year
at the commencement of employment. However, base salary if hired
will be determined on an individualized basis, including as to
experience and market location, and is only part of the BNYM total
compensation package, which, depending on the position, may also
include commission earnings, discretionary bonuses, short and
long-term incentive packages, and Company-sponsored benefit
This position is at-will and the Company reserves the right to
modify base salary (as well as any other discretionary payment or
compensation) at any time, including for reasons related to
individual performance, change in geographic location, Company or
individual department/team performance, and market factors.
For over 230 years, the people of BNY Mellon have been at the
forefront of finance, expanding the financial markets while
supporting investors throughout the investment lifecycle. BNY
Mellon can act as a single point of contact for clients looking to
create, trade, hold, manage, service, distribute or restructure
investments and safeguards nearly one-fifth of the world's
financial assets. BNY Mellon remains one of the safest, most
trusted and admired companies. Every day our employees make their
mark by helping clients better manage and service their financial
assets around the world. Whether providing financial services for
institutions, corporations or individual investors, clients count
on the people of BNY Mellon across time zones and in 35 countries
and more than 100 markets. It's the collective ambition, innovative
thinking and exceptionally focused client service paired with a
commitment to doing what is right that continues to set us apart.
Make your mark: bnymellon.com/careers.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action
Employer. Minorities/Females/Individuals With
Disabilities/Protected Veterans. Our ambition is to build the best
global team - one that is representative and inclusive of the
diverse talent, clients and communities we work with and serve -
and to empower our team to do their best work. We support wellbeing
and a balanced life, and offer a range of family-friendly,
inclusive employment policies and employee forums.
Keywords: Bank of New York Mellon, New York , Senior Investments Marketing Manager, Advertising , New York, New York
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