Senior Investments Marketing Manager

Company: Bank of New York Mellon
Location: New York
Posted on: September 19, 2023

Job Description:

Overview

SENIOR INVESTMENTS MARKETING MANAGER

Bring your ideas. Make history.
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the "bank of banks" - 97% of the world's top banks work with us as we lead and serve our customers into the new era of digital.

With over 238 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn. Today, we're approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This is what #LifeAtBNYMellon is all about.

We're seeking a future team member for the role of Senior Investments Marketing Manager to join our Wealth Management Solutions Marketing team. This role is in mid-town New York City with a hybrid work arrangement, at this time.

In this role, you'll make an impact in the following ways:

• Lead the planning and execution for a new critical marketing function across UHNW, family office and institutional clients.
• Develop/execute measurable investment marketing initiatives that drive AUM
• Drive a client-needs-based campaign approach, creating opportunities for commercial outcomes; identify the right mix of investment marketing initiatives with an emphasis on only creating high-performing content, which includes testing/learning new delivery formats/channels/approaches to amplify usage.
• Establish genuine and collaborative relationships with business stakeholders and external partners to fully align marketing activities with strategic objectives.
• Analyze the competitive landscape and identify opportunities to differentiate the firm and make well-informed recommendations for our investments offering.
• Own the curation of the newly launched investments hub on the BNYM WM public site to ensure relevance and the prominence of most timely content.
  To be successful in this role, we're seeking the following:
  
  • Bachelor's degree with minimum of 10 years of investments marketing expertise; strong investment solutions knowledge, follower of the financial markets.
  • High level of experience in marketing investments in the wealth management/private banking industry is strongly preferred.
  • Incredible attention to detail, drives a tight process to deliver on time and flawlessly, tight proofing and strong command of content and investment types.
  • Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment that requires tremendous flexibility
  • Leadership presence and ability to communicate effectively to a broad spectrum of audiences, including senior management, around key marketing concepts and programs; strong verbal, written and overall communications skills.
  • Proficiency with Microsoft Word, PowerPoint, Excel and Adobe.
    At BNY Mellon, our inclusive culture speaks for itself. Here's a few of our awards:
    
    • Fortune World's Most Admired Companies & Top 20 for Diversity and Inclusion
    • Bloomberg's Gender Equality Index (GEI)
    • Human Rights Campaign Foundation, 100% score Corporate Equality Index
    • Best Places to Work for Disability Inclusion , Disability: IN - 100% score
    • 100 Best Workplaces for Innovators, Fast Company
    • CDP's Climate Change 'A List'
      Our Benefits:
      
      BNY Mellon offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves that can support you and your family through moments that matter.
      
      BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
      
      BNY Mellon assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $108,700 and $150,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNYM total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
      This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
      
      Employer Description:
      
      For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.
      
      EEO Statement:
      
      BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

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