Head of Data & Insights, Marketing and Communications
Company: Bank of New York Mellon
Location: New York
Posted on: September 19, 2023
Head of Data & Insights, Marketing & Communications
Bring your ideas. Make history.
BNY Mellon offers an exciting array of future-forward careers at
the intersection of business, finance, and technology. We are one
of the world's top asset management and banking firms that manages
trillions of dollars in assets, custody and/or administration.
Known as the "bank of banks" - 97% of the world's top banks work
with us as we lead and serve our customers in the new era of
With nearly 240 years of rich history and industry firsts, BNY
Mellon has been built upon our proven ability to evolve, lead, and
drive new ideas at every turn. Today, we're approximately 50,000
employees across 35 countries with a culture that empowers you to
grow, take risks, experiment and be yourself. This is what
#LifeAtBNYMellon is all about.
We're seeking a future team member for the role of Head of Data &
Insights to join our Marketing & Communications team. This role is
located in New York, NY.
The Head of Data & Insights for Marketing & Communications reports
to the Global Head of Corporate Marketing. This individual will
lead the Data & Insights Center of Excellence and manage a team of
data engineers, scientists and analysts.
Key responsibilities include the following:
- Oversees critical data & insights functions for the Marketing &
Communications organization including reporting, analytics,
insights generation, research & data management. Provides
dashboards and regular reporting on key performance
- Develops, manages, communicates and drives the execution of the
analytics roadmap for the corporate function, in partnership with
the broader marketing teams and the enterprise data management
- Continually measures the effectiveness of marketing and
communications channels and campaigns, providing insights and
recommendations for future enhancements.
- Elevates the sophistication of marketing & communications data
by spearheading the development of an integrated marketing
analytics database, with a strong emphasis on enhancing data
quality and improving data governance practices.
- Stays up to date with the latest & best-in-class analytics
tools and methodologies to solve complicated problems around
marketing attribution and revenue contribution.
- Represents the best practices of the Data & Insights group to
both internal and external partners. Fosters a culture of
data-driven decision-making and evangelizes its importance.
Contributes research and insights to the development of thought
A successful candidate should ideally have these
- 12-15 years of relevant work experience in marketing analytics,
data science and reporting, preferably in B2B marketing &
- Proven history of utilizing large datasets to generate
actionable insights in B2B marketing & communications
- Strong executive presence, experienced in team management and
- Proficiency in research methodologies, resource management, and
workflow coordination. Ability to get hands-on with data including
familiarity with tools such as SQL, Python, R, Tableau and Adobe
- Effective in a fast-paced, team-oriented, results-driven
environment. Global mindset comfortable in a highly diverse
- Bachelor's degree required in statistics, economics,
mathematics, or similar quantitative discipline. Master's degree or
PhD a plus.
BNY Mellon offers highly competitive compensation, benefits, and
wellbeing programs rooted in a strong culture of excellence and our
pay-for-performance philosophy. We provide access to flexible
global resources and tools for your life's journey. Focus on your
health, foster your personal resilience, and reach your financial
goals as a valued member of our team, along with generous paid
leaves that can support you and your family through moments that
BNY Mellon is an Equal Employment Opportunity/Affirmative Action
Employer - Underrepresented racial and ethnic
groups/Females/Individuals with Disabilities/Protected
BNY Mellon assesses market data to ensure a competitive
compensation package for our employees. The base salary for this
position is expected to be between $122,000 and $205,000 per year
at the commencement of employment. However, base salary if hired
will be determined on an individualized basis, including as to
experience and market location, and is only part of the BNYM total
compensation package, which, depending on the position, may also
include commission earnings, discretionary bonuses, short and
long-term incentive packages, and Company-sponsored benefit
This position is at-will and the Company reserves the right to
modify base salary (as well as any other discretionary payment or
compensation) at any time, including for reasons related to
individual performance, change in geographic location, Company or
individual department/team performance, and market factors.
For over 230 years, the people of BNY Mellon have been at the
forefront of finance, expanding the financial markets while
supporting investors throughout the investment lifecycle. BNY
Mellon can act as a single point of contact for clients looking to
create, trade, hold, manage, service, distribute or restructure
investments and safeguards nearly one-fifth of the world's
financial assets. BNY Mellon remains one of the safest, most
trusted and admired companies. Every day our employees make their
mark by helping clients better manage and service their financial
assets around the world. Whether providing financial services for
institutions, corporations or individual investors, clients count
on the people of BNY Mellon across time zones and in 35 countries
and more than 100 markets. It's the collective ambition, innovative
thinking and exceptionally focused client service paired with a
commitment to doing what is right that continues to set us apart.
Make your mark: bnymellon.com/careers.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action
Employer. Minorities/Females/Individuals With
Disabilities/Protected Veterans. Our ambition is to build the best
global team - one that is representative and inclusive of the
diverse talent, clients and communities we work with and serve -
and to empower our team to do their best work. We support wellbeing
and a balanced life, and offer a range of family-friendly,
inclusive employment policies and employee forums.
Keywords: Bank of New York Mellon, New York , Head of Data & Insights, Marketing and Communications, Advertising , New York, New York
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