Real Estate Marketing Specialist

Company: The Jill Biggs Group
Location: New York
Posted on: September 19, 2023

Job Description:

We are seeking a talented, highly motivated, self-starting creative individual with a passion for connecting with current and future real estate buyers and sellers through content marketing, social media, and traditional marketing efforts.

Applicants should have a well-developed capacity for coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, brand stewardship, and special events management. Familiarity with standard concepts, practices, and procedures within marketing, advertising, and real estate is critical. A degree of creativity is required.

We offer a competitive salary, benefits package, plus paid time off. If you're ready to take your career to the next level and have fun while you do it, apply now!

Responsibilities:
--- Manage and grow the team's social media presence, curating engaging content, fostering community engagement, and responding to inquiries.
--- Create and manage a content strategy as it relates to all aspects of the business.
--- Develop and implement comprehensive marketing plans that are tailored to the unique needs and preferences of the Hoboken market.
--- Manage and enhance the Jill Biggs Group's brand image, ensuring consistent messaging and visual identity across all marketing materials.
--- Create and execute listing campaigns that showcase properties effectively, attract potential buyers or renters, and generate quality leads.
--- Drive lead generation through well-executed digital marketing campaigns, including SEO, PPC advertising, email marketing, and other online channels.
--- Monitor campaign performance, track key metrics, and leverage data-driven insights to optimize marketing strategies and maximize results.
--- Collaborate with internal team members, external vendors, and partners to create high-quality marketing collateral that effectively promotes the Jill Biggs Group and its listings.

Qualifications:
--- Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred).
--- Proven experience as a Marketing Specialist within the real estate industry, with a focus on the Hudson County market.
--- Strong project management skills, with the ability to effectively prioritize and handle multiple campaigns simultaneously.
--- Excellent written and verbal communication skills, including an eye for design and attention to detail.
--- Proficiency in digital marketing platforms, CRM systems, and marketing automation tools.
--- Strong analytical skills, capable of interpreting data and making data-driven recommendations to improve marketing efforts.
--- Creative mindset with a deep understanding of real estate marketing trends and best practices.

About Company:
JBG is a high-producing real estate team with a massive market share in Hudson County New Jersey. Consistently ranked as one of the top real estate teams in not just NJ, but also in the US according to Real Trends and The Wall Street Journal.

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