Media Relations Manager
Company: Yoh
Location: New York
Posted on: November 18, 2023
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Job Description:
Media Relations Manager Location: NYC or Ridgefield Park, NJ
Schedule: Hybrid Requirements: 5 years' experience minimum Existing
prior media relationships with journalist that they already have
Ability to proactively follow up on convos and leads, to help the
organization, the Manager and the team (i.e. pitch gets sent out,
asses who responded, determine who needs a follow-up, etc.)
Background / industry experience: Lifestyle background / industry
experience i.e. travel, beauty, entertainment,
hospitality/restaurants (tech media is okay but lifestyle industry
is ideal) Media background Existing relationships with the press
Marketing communications Earned media (not paid media or someone
that buys media plans). Need specifically an earned media skillset
Demonstrate experience with the media Tools: Excel PowerPoint
(basic) PR tools i.e. for research on journalists: MuckRack, Cision
Responsibilities: Support the Manager on the media relations side
PITCHING support is the big part of this role Integrate only a very
fast-moving team Bring in new media relationships with journalists
Mainitng and conducting media outreach a lot of pitching support
for the Manager Keeping track of ongoing media conversations and
leads Track coverage we have a list of media they we work with and
would like them to work with the team, track coverage that's coming
in, log that to trackers to see what their successes are, what
they're wiring about the Company, etc. Get to know the media
they're working with, working with PR agencies, in order to take of
any incoming request from the media The communications cover
Products, Deals, Promotions around the products, Product Features,
Mobile, Home Entertainment, TVs, Audio, Home Appliances, etc. Pitch
to the journalists about sustainability efforts, improve the
environment, how the Company tackles repairs and care for your
products, and other corporate pillars Generate positive stories
about the products and organization Working with new media to get
their story out thereNote: Any pay ranges displayed are
estimations. - Actual pay is determined by an applicant's
experience, technical expertise, and other qualifications as listed
in the job description. - All qualified applicants are welcome to
apply.Yoh, a Day & Zimmermann company, is an Equal Opportunity
Employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, disability, or
status as a protected veteran.Visit -to contact us if you are an
individual with a disability and require accommodation in the
application process.
Keywords: Yoh, New York , Media Relations Manager, Advertising , New York, New York
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