Talent Digital Marketing Lead
Company: General Motors
Location: Hartford
Posted on: April 30, 2024
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Job Description:
Job Description
Work Appropriately:
This role is based remotely, but if you live within a 50-mile
radius of Atlanta, Austin, Detroit, Warren, Pontiac, Milford or
Mountain View, you are expected to report to that location three
times a week, at minimum.
The Team:
GM is undergoing a major transformation to reach our vision of a
world with zero crashes, zero emissions and zero congestion. Our
Global Talent Acquisition (GTA) team is influencing the forefront
of this work by seeking innovative individuals to join our team and
help reach our mission.
The Role:
The Talent Digital Marketing Lead will manage and enhance Global
Talent Acquisition's talent attraction and marketing roadmap using
multiple technology platforms to attract, engage and build robust
candidate pipelines. Primarily, this role will lead the execution
of our Candidate Relationship Management (CRM) and Careers Website
strategies to promote our brand, engage with potential candidates,
enhance the candidate journey, and drive conversions.
Responsibilities:
CRM/Email Marketing Strategy:
Develop and execute targeted email campaigns to engage with
candidates throughout their journey.
Segment and personalize email content based on candidate profiles,
interests, and interactions.
Optimize email templates for mobile devices and ensure clarity,
grammar, and error-free communication.
Monitor campaign performance metrics and provide insights for
continuous improvement.
Drive adoption of CRM best practices and tactics across the talent
acquisition organization to drive results.
Lead the strategy and implementation to deliver automated and ad
hoc CRM campaigns across marketing channels (email, push/in-app,
text message).
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Careers Website Management:
Oversee the company's careers website, ensuring it reflects our
employer brand and provides a seamless user experience.
Collaborate with Employer Brand and content teams to maintain
consistent messaging and branding.
Regularly update job listings, company information, and other
relevant content.
Implement SEO best practices to drive organic traffic to the
careers website.
Data Analysis and Reporting:
Measure the success of email campaigns, tracking open rates,
click-through rates, and conversion rates.
Maintain robust reporting/performance dashboards, identifying
trends or concerns for ongoing campaigns and running ad hoc
analyses using CRM and career site analytic platforms.
Use analytics tools to gain insights into candidate behavior and
preferences.
Provide actionable recommendations to enhance campaign and careers
site effectiveness.
Identify and make recommendations on integration between TA
technologies to create efficiencies and create excellent candidate
experiences.
Collaboration:
Partner with Talent Marketing teammates to source engaging,
relevant content for CRM campaigns and Careers Site.
Partner with other functional teams (HRTO, IT and GTA Enablement)
on maintenance and updates related to the talent marketing's
martech stack.
Ensure consistent brand messaging across all digital channels.
Additional Job Description
Qualifications:
Proficiency with Google Analytics required.
4+ years' experience working in human resources technologies
(candidate relationship management, content management systems,
applicant tracking system, artificial intelligence matching,
etc.).
3+ years' experience working in human resource technologies to
create workflows or automations for sourcing and marketing to reach
aligned goals and outcomes of business need.
Bachelor's degree in marketing, business or related field
preferred.
Experience in managing recruitment-related content in career site
and CRM promotion.
Ability to work in a fast-paced environment with shifting
priorities.
Outstanding oral and written communication skills with strong
presentation and listening skills.
Ability to interpret data from multiple sets of analytics to create
stories of marketing influence in candidate journeys.
Strong social and communications skills (verbal and written) with
excellent organizational skills, time management and priority
setting.
Compensation:
The expected base compensation for this role is $67,900 - $104,100
USD Annually.
Actual base compensation within the identified range will vary
based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on
company performance, job level, and individual performance.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE.
DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION
SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE
FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero
Congestion and we embrace the responsibility to lead the change
that will make our world better, safer and more equitable for
all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe
we all must make a choice every day - individually and collectively
- to drive meaningful change through our words, our deeds and our
culture. Our Work Appropriately philosophy supports our foundation
of inclusion and provides employees the flexibility to work where
they can have the greatest impact on achieving our goals, dependent
on role needs. Every day, we want every employee, no matter their
background, ethnicity, preferences, or location, to feel they
belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support
the health and well-being of you and your family. Our comprehensive
compensation plan incudes, the following benefits, in addition to
many others:
--- Paid time off including vacation days, holidays, and parental
leave for mothers, fathers and adoptive parents;
--- Healthcare (including a triple tax advantaged health savings
account and wellness incentive), dental, vision and life insurance
plans to cover you and your family;
--- Company and matching contributions to 401K savings plan to help
you save for retirement;
--- Global recognition program for peers and leaders to recognize
and be recognized for results and behaviors that reflect our
company values;
--- Tuition assistance and student loan refinancing;
--- Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only
free of discrimination, but one that genuinely fosters inclusion
and belonging. We strongly believe that workforce diversity creates
an environment in which our employees can thrive and develop better
products for our customers. We understand and embrace the variety
through which people gain experiences whether through professional,
personal, educational, or volunteer opportunities. GM is proud to
be an equal opportunity employer.
We encourage interested candidates to review the key
responsibilities and qualifications and apply for any positions
that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all
applicable federal, state, and local fair employment practices
laws. GM is committed to providing a work environment free from
unlawful discrimination and advancing equal employment
opportunities for all qualified individuals. As part of this
commitment, all practices and decisions relating to terms and
conditions of employment, including, but not limited to,
recruiting, hiring, training, promotion, discipline, compensation,
benefits, and termination of employment are made without regard to
an individual's protected characteristics. For purposes of this
policy, "protected characteristics" include an individual's actual
or perceived race, color, creed, religion, national origin,
ancestry, citizenship status, age, sex or gender (including
pregnancy, childbirth, lactation and related medical conditions),
gender identity or gender expression, sexual orientation, weight,
height, marital status, military service and veteran status,
physical or mental disability, protected medical condition as
defined by applicable state or local law, genetic information, or
any other characteristic protected by applicable federal, state or
local laws and ordinances. If you need a reasonable accommodation
to assist with your job search or application for employment, email
us at Careers.Accommodations@GM.com or call us at 800-865-7580. In
your email, please include a description of the specific
accommodation you are requesting as well as the job title and
requisition number of the position for which you are
applying.---
We are leading the change to make our world better, safer and more
equitable for all through our actions and how we behave. Learn more
about:
Our Company (https://search-careers.gm.com/en/working-at-gm/)
Our Culture
How we hire---------------------
(https://search-careers.gm.com/en/how-we-hire/)
Our diverse team of employees bring their collective passion for
engineering, technology and design to deliver on our vision of a
world with Zero Crashes, Zero Emissions and Zero Congestion. We are
looking for adventure-seekers and imaginative thought leaders to
help us transform mobility.
Explore our global location s
The policy of General Motors is to extend opportunities to
qualified applicants and employees on an equal basis regardless of
an individual's age, race, color, sex, religion, national origin,
disability, sexual orientation, gender identity/expression or
veteran status. Additionally, General Motors is committed to being
an Equal Employment Opportunity Employer and offers opportunities
to all job seekers including individuals with disabilities. If you
need a reasonable accommodation to assist with your job search or
application for employment, email us at
Careers.Accommodations@GM.com .In your email, please include a
description of the specific accommodation you are requesting as
well as the job title and requisition number of the position for
which you are applying.
Keywords: General Motors, New York , Talent Digital Marketing Lead, Advertising , Hartford, New York
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