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Head of Retail Media Business Development

Company: Scope3 PBC
Location: New York
Posted on: May 15, 2024

Job Description:

About the role ---
As someone who cares about the environment, you will be fully responsible for driving the success of Scope3's rapidly expanding Retail Media business. Reporting directly to the Leader of Scope3's AdTech Platform Business you will be the first commercial executive dedicated to this important vertical. Initially, a Player / Coach you'll be involved in all aspects of growing the Retail Media business: managing existing client relationships at the executive level, driving new business & partnerships, participate in crafting the go to market strategy, building the team and creating an organization structure to support rapid growth.
Evangelizing Scope3's mission and solutions you will help retailers navigate the emerging world of sustainable advertising, enabling them to measure and reduce their carbon emissions. The ideal candidate will thrive in a start- up environment with marketing and product ambiguity who has successfully sold new products requiring client and market education.
This is an exceptional opportunity to build a company alongside great people and make a difference in one of, if not, the most important issue facing the planet.
Key responsibilities include:


  • Establish a robust deal pipeline, drive attainment of revenue goals for the Retail Media segment of the Scope3 business.
  • Create partnerships that are mutually beneficial and drive revenue while establishing market footholds for Scope3. Work closely with the Customer Success team to fully monetize relationships.
  • Personally develop and nurture executive level customer relationships
  • Collaborate with internal teams (commercial, product, marketing and other supporting functions) on behalf of customers, helping solve problems in the short-term while contributing to long-term solutions that can benefit Scope3's entire book of business.
  • Build / Lead a team consistent with growth targets as revenue increases.
  • Be Scope3's expert in Retail Media, their solutions as well as the overall programmatic ecosystem.
  • Develop personal expertise regarding sustainability in ad-tech and evangelize the mission of decarbonizing media and advertising through industry events, blog posts and client events, and more.
  • Identify market opportunities consistent with Scope3's mission that leverage its capabilities and expertise.
  • Drive, build, and nurture a corporate culture consistent with Scope3's mission and values.

    Your experience:

    • In depth expertise in Retail Media, ideally, gained working for a Retailer or technology platform enabling the monetization retail media and /or networks.
    • A track record of consistently achieving commercial revenue targets as both an individual contributor and sales / business development leader.
    • Has sold new products into emerging categories where success hinged on having to educate clients.
    • A domain expert who understands the current Retail Media landscape, the economics driving its growth, who the players are and how buying decision are made. Additionally, you should have a solid foundation in the fundamentals of the AdTech ecosystem and how the pieces fit together (DSPs, SSPs, Data Management & the overall programmatic supply path
    • An entrepreneurial leader who will thrive in a fluid environment where priorities can shift rapidly in order to capitalize on opportunities. Comfortable in a dynamic and evolving landscape in a startup organization.
    • Be regarded as an industry expert with a well-established network.
    • Educator / Evangelizer. We need to teach the market how sustainable advertising works.
    • A high level of intelligence, able to grasp and solve complex business issues quickly and creatively.
    • Excellent communication skills: writing, collaborating, negotiating, persuading, public speaking and listening.


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Keywords: Scope3 PBC, New York , Head of Retail Media Business Development, Advertising , New York, New York

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