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Associate Director, Media Planning and Buying

Company: FGS Global
Location: New York
Posted on: June 11, 2024

Job Description:

The Position:
FGS Global (FGS) is seeking an Associate Director, Media Planning and Buying. The position can be based in New York and is hybrid with an expectation of at least 3 days in the office per week.
Responsibilities:
As a media planner and buyer at FGS Global, you will be responsible for developing and executing strategic media plans that align with our clients' objectives. Your role will involve researching, planning, and executing paid promotion campaigns. You will work closely with other digital team members to ensure seamless execution and deliver measurable results.
Media Planning:


  • Conduct thorough market research to identify target audiences and media trends.
  • Create platform and vendor estimates for media plans - across search, social, programmatic and traditional media.
  • Develop comprehensive media plans that align with client goals and budget guidelines.
  • Analyze data and insights to optimize media plans for maximum effectiveness.

    Media Buying:

    • Negotiate and place paid media across various channels, including search, social, programmatic and traditional platforms.
    • Build paid media campaigns in self-serve platforms such as Google Ads, Meta, LinkedIn, Twitter/X, YouTube and Reddit.
    • Build and maintain relationships with paid media vendors including programmatic and direct publisher vendors.
    • Monitor and adjust media buys in real-time to optimize performance for campaign goals.
    • Stay informed about industry trends, emerging technologies, and new media opportunities.

      Campaign Management:

      • Actively monitor and optimize paid media campaigns in self-serve platforms like Google Ads, Meta, LinkedIn, Twitter/X, YouTube and Reddit.
      • Maintain relationship with paid media vendors such as programmatic and direct buy publishers.
      • Keep campaigns updated/optimized based on creative and audience targeting changes.
      • Provide regular updates to clients on the progress of campaigns and suggest adjustments as needed.
      • Troubleshoot and resolve any issues related to paid media campaigns.

        Budget Management:

        • Develop and manage media budgets, ensuring optimal allocation of resources.
        • Track expenses, negotiate cost-efficient deals, and reconcile invoices with media vendors.

          Qualifications:

          • 3+ years of integrated media planning and buying experience with recent proven experience in planning and activation required.
          • Expert in executing paid advertising campaigns within Google Ads, Meta, LinkedIn, Twitter/X, Reddit and programmatic buying.
          • Google Ads, Google Analytics, LinkedIn and Meta ads certified preferred.
          • Bachelor's degree in marketing, advertising, communications, or a related field.
          • In depth knowledge of the online media industry including ad technology solutions; advertising/publisher ecosystems.
          • Experience collaborating with media owners, agency business units and creative agency partners.
          • Strong comfort with data, analytics and measurement.
          • Ability to leverage media analytics to inform decision making, extracting insight/actions from data and relate the "story" back to client's business goals.
          • In depth knowledge of the online media industry including ad technology solutions; advertising/publisher ecosystems, data privacy.
          • Accountable to daily activation team operations and campaign execution with excellence.
          • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

            This position requires the availability to work outside of normal office hours, including nights and weekends, when business needs arise.
            Candidates must be authorized to work in the U.S. and not require work authorization sponsorship now or in the future.
            What We Offer:

            • Competitive compensation package, commensurate with experience
            • Annual profit sharing (performance bonus)
            • Medical, dental and vision insurance
            • 401(k)-plan with a generous company match
            • Generous paid time off
            • A collaborative group of smart, passionate and highly motivated people.
            • Team-oriented work environment structured to provide opportunities for professional growth and development.

              How to Apply:
              To apply please visit .
              Due to the volume of responses, only qualified candidates will be contacted.
              FGS Global provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, sexual orientation, age, disability, or genetics. In addition to United States federal law requirements, FGS Global complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
              When you submit an application, we collect certain personal information about you for the purpose of evaluating your qualifications for the position. For more information about our privacy practices, please visit our privacy policy at.
              Thank you for your interest in FGS Global.

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Keywords: FGS Global, New York , Associate Director, Media Planning and Buying, Advertising , New York, New York

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