FIELD MARKETING SPECIALIST

Company: Sumo Logic
Location: New York
Posted on: September 29, 2024

Job Description:

Field Marketing Specialist

Sumo Logic is looking for a Field Marketing Specialist in EST to deliver field marketing programs that acquire new customers and grow existing customers in the North American region. Reporting to the regional Field Marketing manager, this role requires a collaborative approach across sales and marketing teams to deliver on specific sales priorities including events, campaigns, partner marketing and demand generation within the Field Marketing organization.

Responsibilities will include:

• Collaborate with sales and marketing teams to understand specific market priorities to execute customer and prospect-facing programs, contributing to pipeline creation and opportunity progression
• Manage events to deliver value for in-person experiences such as Sumo Logic's user events, partner events, workshops, and networking opportunities
• Manage promotion and outreach efforts pre/post event, including email, direct mail, ads, etc, ensuring communications are on brand and on message
• Work cross-functionally to ensure programs and events stay on task and within budget
• Track, measure, and communicate program goals and results
• Build event briefs, complete back-office forms and coordinate with design and content teams to ensure brand and messaging is aligned with campaigns objectives.
• Research and present new field marketing programs, and execute from ideation to delivery under the direction of field marketing manager Requirements may include:
  • 3-5 years of marketing and events experience in a B2B SaaS environment
  • Familiar with marketing applications such as Salesforce, Marketo, and 6Sense and G-suite, Slack, and other communications tools
  • Flexibility to adjust to the dynamic nature of a growth company
  • Strong problem-solving skills
  • Strong interest in learning marketing automation tools including Marketo, Splash, 6Sense, Asana and Salesforce
    
    About Us
    
    Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com.
    
    Sumo Logic Privacy Policy. Employees will be responsible for complying with applicable federal privacy laws and regulations, as well as organizational policies related to data protection.
    
    The expected annual base salary range for this position is $82,000 - $111,000. Compensation varies based on a variety of factors which include (but aren't limited to) role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards.

Keywords: Sumo Logic, New York , FIELD MARKETING SPECIALIST, Advertising , New York, New York