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Specialist, Product Marketing (Auto & Political) - Media

Company: Spectrum
Location: New York
Posted on: January 14, 2018

Job Description:

Client Reference Code: 210590
Employer Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Employer Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.

With offices in 41 states and 147 markets, Employer Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Employer Reach---s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.

Job Summary:

The specialist is someone who assists in the development and execution of fully integrated automotive and political marketing and advertising strategies for Employer Reach. He/ She will collaborate with sales managers/account executives, and cross functional teams to help drive revenue across the enterprise. The Specialist will be a critical member of the Auto & Political product marketing team and company-wide Auto & Political task force.

Major Role and Responsibilities:

Primary function: 70%

  • Support the development, timely distribution and refreshing of strong category collateral, assets and data-driven narratives for sales. To help facilitate this:
    • Keep current on consumer, market insights, and competitive intelligence
    • Distill multiple sources of information into easy-to-understand collateral in multiple formats (PowerPoint, Infographics and Videos)
    • Create marketing insight pieces by utilizing proven writing abilities
    • Interact with cross function teams (Sales Support, Product Activation and other key stakeholders)
    • Prioritize and align all projects with goals, objectives and requirements of sales
    • Manage and regularly refresh Auto and Political sections on corporate Intranet via Content Management System (Microsoft Sharepoint)
    • Manage relationship and projects with internal creative agency
    • Attend a variety of industry events and webinars to gather, analyze, and socialize information about the industry and competitors to Product Marketing teams and the company at large
    • Maintain and upkeep database of both internal and external category resources, industry and competitive data to support the categories as needed
    • Establish yourself as at trusted collaborator to salesSecondary functions (30%)
    • Management and support towards of Co-op initiatives for auto category (20%)
    • Management and development of pre-approved vendor program for auto category (10%)
      Qualifications

      Education: Bachelor Degree preferred
      Experience: 3+ years

      Specialized Skills (required):
    • 3+ years in an agency or corporate marketing environment
    • Curiosity and passion for problem solving
    • Strong writing abilities and proven track record within marketing environment (provide samples)
    • Ability to manage simultaneous requests with good problem-solving skills
    • Good visual sense of what best-in-class marketing collateral looks like and the ability to facilitate this
    • Ability to work with and interface with cross function teams
    • Strong organizational skills and attention to detail
    • Ability to manage time efficiently and prioritize tasks in a fast-paced, dynamic environment
    • Strong skills with Microsoft Office (Word, Excel, PowerPoint)
    • Strong presentation/communication skills
    • Willingness and desire to learn and utilize new marketing platforms, tools and resourcesSpecialized Skills (desired):
    • Experience within the Automotive industry a plus, interest is a must
    • Digital marketing experience a plus
    • Experience with Content Management Systems (Microsoft SharePoint)Job Code : TWCMPD346 Product Mktg Specialist Exempt 210590BR

      Keywords: Spectrum, New York, Specialist, Product Marketing (Auto & Political) - Media, Advertising, New York, New York

      Click here to apply!

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