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Marketing Performance Analyst

Company: The Ad Council
Location: New York
Posted on: January 14, 2018

Job Description:

Job DescriptionAd CouncilA private, non-profit organization, the Ad Council partners with other national non-profit organizations as well as federal government agencies to motivate measurable change around significant public issues. Together, we work with volunteer talent from leading advertising, media, social and digital communications agencies across the country to create campaigns that inspire change and improve lives throughout the U.S.The Ad Council creates sophisticated and comprehensive, integrated communication plans for each campaign that can include media outreach, consumer research, public relations, and numerous strategic partnership opportunities across all mediums.Marketing Performance AnalystThe expanding role of analytics at the Ad Council reflects a paradigm shift in the way organizations are vigilantly leveraging data to inform decisions and strategy. Our goal is to measure the results and analyze the effectiveness of marketing efforts from individual tactics (e.g., email communications, newsletters, events) on overall campaign performance. These findings will allow us to highlight actionable insights and enable teams to make data-driven decisions about their next steps.As Marketing Performance Analyst, you will be responsible for the collection, analysis, and reporting of sales- and marketing-related data in an ongoing effort to increase overall sales results. "Sales" for the Ad Council refers to the amount of donated media garnered for our campaigns, meaning support is at the discretion of media companies, large and small and across all platforms. Campaign effectiveness hinges on the Ad Council's ability to implement successful B2B marketing programs. In this role, you will need to develop a comprehensive understanding of the organization's current marketing and sales strategies and tactics in order to dive in and interpret the data effectively. You will then need to develop a definitive point of view and outline actions to achieve established goals.The ideal candidate has experience in B2B marketing, works well cross functionally and has a track record of successfully scaling marketing efforts in a growth oriented company. You need to be highly analytical, detail-oriented and comfortable responding to and structuring ambiguous requests. Candidates must have experience in quantitative analysis of large data sets using tools (e.g., SQL, R, SPSS, Excel); statistical analysis (e.g., segmentation, regression); and proficiency with data visualization tools, preferably Tableau. Candidates also need to understand how to get consensus on recommendations and communicate to and influence stakeholders.This position reports to the head of Analytics and will provide direct support to the functional area of Marketing & Branding.Responsibilities:Leverage Ad Council's unique data to create innovative, custom analyses and tools to address business challengesExtract, organize and synthesize data analysis from multiple systems and sources to uncover learnings and trends that provide value to organization and brandMonitor and maintain data quality, accuracy and integrity of marketing and analytics databases.Use story-telling skills to translate and deliver insights that are clear, concise and actionablePresent the findings either in Tableau, Excel or PowerPointCreate and maintain metrics reports on marketing and sales activities, effectiveness, and business impactProvide analytics and strategic support on customer acquisition, retention, loyalty, and churn initiativesSupport planning process with key metric reporting to identify trends, risks and opportunities.Help Sales Team maintain best practice with SalesforceStay current on best practice and marketing analytics methodologies and trends, See ad copy.Bachelor's Degree3+ years of experience in related marketing or business analytics experienceExperience in advertising and marketing data and analysisExperience working on analytical studies from: crafting the methodology, mining/analyzing data, and ultimately delivering final insightful recommendationsCRM knowledge and expertise for sales and marketing business process, data availability and analytic opportunitiesExperience with SQL, R and/or PythonProficiency in Tableau strongly desiredExceptional with Excel and manual data analysisExperience developing and working with Marketing AttributionAbility to communicate findings clearly to both technical and non-technical audiencesAbility to work independently as well as in a team environmentThe Ad Council is an Equal Opportunity Employer of Minorities/Females/Individuals with Disabilities/Protected Veterans.If you require reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:Fax (212) 984-1905 or US Mail to the Advertising Council, Attn: Human Resources, 815 2nd Avenue; 8th Floor, New York, NY 10017.PI100801241

Keywords: The Ad Council, New York, Marketing Performance Analyst, Advertising, New York, New York

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