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Digital Marketing Manager, Global

Company: The Associated Press
Location: New York
Posted on: March 26, 2019

Job Description:

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day more than half the world's population sees news from AP.

The Associated Press seeks an exceptional Marketing Manager to join the Global Marketing team, located in New York, NY.

The Marketing Manager will focus on digital initiatives and be responsible for strategic and tactical marketing programs across AP s business units. Reporting to the Global Director of Marketing, the manager will play a key role in developing and implementing effective, measurable digital marketing strategies to drive business growth, retain and upsell existing customers and capitalize on opportunities to raise brand awareness and increase market share of AP products in a highly competitive industry.

The successful candidate will have the ability to manage the digital elements of the marketing mix, integrating with offline efforts. S/he will also have a solid track record managing projects from start to finish, including planning and strategy, working with product managers, creative teams and outside vendors to maximize revenue through product sales and customer satisfaction.

Responsibilities include identifying opportunities to drive increased prospect and customer engagement, creating online marketing campaigns to drive content and products, manage website development, and tracking digital marketing campaigns to provide recommendations for future marketing efforts. S/he will be involved with the strategic planning- setting KPIs, determining timing and priority of digital initiatives, etc.

Main Responsibilities:

* Help create and execute the marketing plan for digital initiatives

* Develop, deploy and analyze digital campaigns in a variety of channels including digital advertising, search engine marketing and social media

* Use Salesforce/CRM to manage, develop and segment customer databases and to identify opportunities to improve targeting, grow sales and strengthen customer relationships

* Monitor digital campaigns and collect metrics to calculate ROI and suggest continuous improvement

* Work closely with marketing managers in New York and London to ensure an integrated approach

* Manage social media sites and assist the audience development team with interaction techniques over social media sites

* Support and work with existing partners to drive brand awareness and develop traffic generation strategy

* Manage paid marketing efforts such as SEM (search engine marketing) and display advertising where budgets allow

* Develop e-mail marketing strategies for retention and lead generation

* Assist with the management of marketing budget: estimates/invoices/POs and creative services: project documentation/approval process

* Work with creative teams and other stakeholders to create content for digital channels- blogs, emails, social media, etc.

* Maintain knowledge of current trends and digital marketing strategies as they evolve


* 5+ years of related experience, with proven success in driving customer acquisition and retention rates against aggressive revenue goals is required

* Bachelor s degree in Business, Marketing, Communications or related field preferred

* Demonstrated skills, knowledge and experience in the design and execution of digital marketing campaigns is essential

* Highly organized, creative and critical thinker with superior digital marketing experience

* Proven ability to manage multiple complex projects simultaneously; demonstrated flexibility and ability to work in a fast-changing environment

* Excellent communicator with strong interpersonal skills is required

* Knowledge of design software (Photoshop, InDesign), html, e-mail programs (Pardot,) and familiarity with content management systems (Crown Peak) and Google Analytics

* Advanced-level professional competency in written and spoken English language is required.

* Authorization to work in the United States for any employer is mandatory

Application deadline is April 6, 2019 at 11:59 pm EST

AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability or status as a veteran in accordance with applicable nondiscrimination laws.

Keywords: The Associated Press, New York , Digital Marketing Manager, Global, Advertising , New York, New York

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