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Sr. Manager, Marketing

Company: Infor
Location: New York
Posted on: March 26, 2019

Job Description:

SENIOR FIELD MARKETING MANAGER
REMOTE, USA

OVERVIEW

Infor is seeking a Senior Field Marketing Manager to join our North America field marketing organization, specifically supporting our Healthcare marketing initiatives. This role is critical in reaching the marketing pipeline goals set by Infor, aligned to the sales revenue targets. This person will be responsible for working cross-functionally with sales, business development, and strategy to build and execute persona-centric integrated marketing programs for new business and expanded business within our customer base. The ideal candidate will have a strategic, results-driven mindset with a proven ability to maintain successful relationships with sales and translate business needs to marketing programs and pipeline. They are resourceful inside and outside the company, committed to continuous improvement, and passionate about marketing.

RESPONSIBILITIES

Work with subject matter experts and sales directors to understand the business priorities and incorporate the needs of the business into an integrated marketing plan supporting net new business and expansion of business within the customer base.

Measure and analyze marketing campaigns and demand waterfall and establish a regular reporting cadence with marketing and sales counterparts.

Work alongside the digital campaigns team to advise on digital programs and nurture flows by industry, persona, and solution area.

Design and execute strategic marketing campaigns across a broad mix of tactics that achieve MQL and pipeline goals; including, but not limited to:

Evaluating and selecting key industry events for participation; owning the event strategy from creation to execution.

Designing and executing Infor hosted webinars and in-person events to reach prospects and customers.

Creating new programs for account based marketing and pipeline acceleration.

Owning relationships with marketing vendors for lead purchase and online advertising.

QUALIFICATIONS

Minimum 7+ years of experience in modern marketing, preferably with an enterprise software company, and knowledge of the healthcare industry.

Bachelor s degree in marketing, communications, business, or related field required

Prior experience in successfully working with sales team to achieve mutual results

Ability to think strategically, prioritize tasks, and execute with attention to detail

Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, demand waterfall, pipeline acceleration, etc.

Energetic, high performer with a willingness to take initiative and be resourceful

Experience with a variety of social media platforms

Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas

Excellent presentation skills and confidence in communicating with senior level sales directors

Note: some travel may be required

#LI-PS1

Infor does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, marital status, age, veteran status, protected veterans, military service obligation, citizenship status, individuals with disabilities, or any other characteristic protected by law applicable to the state in which you work.

If you have a disability under the Americans with Disabilities Act or similar law, and you wish to discuss potential accommodations related to applying for employment at our company, please contact Human Resources at 470-548-7173 and/or ADAAA@infor.com.

Applicants to and employees of most United States private employers, state and local governments, educational institutions, employment agencies and labor organizations are protected under Federal law from discrimination. For additional information please see EEO is the Law poster, the EEO Supplemental as well as the Statement of Policy..

Keywords: Infor, New York , Sr. Manager, Marketing, Advertising , New York, New York

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