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Digital Marketing Manager - Subscription Marketing

Company: Eaglemoss, Inc
Location: New York
Posted on: August 17, 2019

Job Description:

Eaglemoss, Inc is seeking a highly motivated, hands-on professional to support the growth of multiple subscription programs. The role will work with cross functional teams (including Finance, Operations, Tech, Product Development, and Customer Serine) in the US and UK to acquire and retain new customer while ensuring profitability and delivering optimal customer service. The role will be based in the NYC office and, report to the Director of Digital Marketing. Campaign design, execution of acquisition and retention programs and overall ownership of campaign/collection P&L. Design, develop and execute campaigns for each collections launch as well as on going marketing support to drive growth while effectively managing the P&L. Manage acquisition programs to increase scale and profitability from paid media channels including paid social, SEM, SEO, display, affiliate, and partnerships. Manage email marketing programs including design, development and execution to drive acquisitions, and increase revenue from current subscriber base. Leverage owned and earned media opportunities to support acquisition initiatives and drive engagement. Develop and implement strategies and programs to reduce attrition while maximizing subscriber revenue including incentives and communication strategies. Develop briefs for internal and external design, development and media teams to produce assets, landing pages and media plans. Manage the workflow across internal teams and external vendors (design, development and media agency) to ensure on time, on budget and on strategy execution of campaigns. Analyze campaign effectiveness, develop closed loop reporting and provide recommendations for improvements Campaign Measurement and Analytics - Measure, test, analyze, and report on the effectiveness of acquisition, retention initiatives on overall collection/campaign P&L. Perform in-depth analysis of offers, segments, conversion, site traffic and other KPIS to make recommendations for improvements in acquisition, engagement strategies, remarketing tactics, and customer experience. Develop and distribute daily/weekly/monthly and ad hoc reporting that provides visual representations of trended results vs. forecast and historical data. Implement best practices and lead a/b and multivariate testing plans for site design, functionality enhancements and the impact of promotions across channels. Other responsibilities Liaise with Operations & Finance to ensure support for marketing initiatives including allocation of inventory and customer service. Contribute and support the efforts to continuously enhance the customer experience based on best practices, customer feedback and performance data (conversion rate, retention rate and attritions rate). Other duties as assigned. Skills and Attributes Bachelor's degree (Master's degree a plus) with relevant experience. Data Driven Marketer - Passionate about numbers with strong analytic skills; you're at home among dashboards, weekly reports, and data visualizations. Experience managing and marketing subscription programs a strong plus. Experience with Google Analytics required. Experience with AdWords, Facebook Ad Manager and Google Tag Manager is a plus. Proficiency with Microsoft Excel and Office Suite Passion/Knowledge in comics, science fiction, and "geeky" pop culture a plus Ability to paint a vision/strategy, influence key stake holders and get cross-functional buy-in from partners. Ability to project manage/prioritize multiple projects simultaneously. Have a good sense of humor; work needs to be fun, after all!

Keywords: Eaglemoss, Inc, New York , Digital Marketing Manager - Subscription Marketing, Advertising , New York, New York

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