NewYorkRecruiter Since 2001
the smart solution for New York jobs

Head of User Marketing

Company: Influenster
Location: New York
Posted on: September 14, 2019

Job Description:

About Us & Our Mission:Influenster's mission is to connect the right people with the right products at the right time, fueled by the most relevant peer-to-peer recommendations. We have 38MM+ reviews written by our 5MM+ members, and grow by 1MM new reviews each other. Members come to us to read and write reviews, share photos and videos, participate in discussions, earn rewards, and to connect with brands and with each other. Brands partner with us on hyper-targeted sampling, to license reviews and UGC for their marketing efforts, to conduct custom research, produce branded content, and connect with consumer advocates. Helping our members make empowered purchases is core to everything we do.
Values:At Influenster, we are user-obsessed and value user-generated content and our member experience above all else. We are proud of our collaborative work environment and practice unfiltered, straightforward, authentic - yet professional - communication. We are fast and innovative in our work, and we consistently set the bar high. The Influenster team is results-driven, solutions-oriented, and resourceful, always operating with integrity and respect. By empowering each other in the workplace and by empowering the Influenster community we serve, we achieve consistent success.
Work environment:We are a dynamic, fast-paced work environment where each person has a strong voice. We give a high level of responsibility to all team members and expect everyone to deliver on their individual performance goals...and reward them for doing so. We are always looking for ways to innovate and value those who bring fresh ideas to the table. Influenster's award-winning workplace is highly collaborative, full of opportunity, and challenging yet fun.
Responsibilities:


  • Develop, test, and oversee high ROI digital marketing channels including Paid Social, Display and Programmatic, Search, Native and Email.
  • Optimize and grow existing and new organic search initiatives for a scaleable growth in organic traffic and rankings
  • Own audience extension initiatives for our Branded Content and Review Ads offerings. Monitor performance and deliver impression results within the budget
  • Run contests and referral campaigns to maximize acquisitions through referrals
  • Partner with the Selection team to come up with winning strategies to optimize organic joins
  • Oversee ads on our property and use the inventory for conversion purposes
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with campaign objectives
  • Plan and deploy media budgets that are KPI driven and pace towards forecasted acquisition and impression goals.
  • Drive conversion of prospective consumers to active customers through funnel optimization including A/B and multivariate tests for social campaigns and landing pages.
  • Partner with Product, Content and Development teams to execute audience-centric and ROI driven campaigns.
  • Communication to team and management on project development, timelines, and results.
  • Manage third party agencies, ad networks, other service providers and vendors in the debriefing and execution of media strategies.
  • Establish performance benchmarks and KPIs for all campaigns and work with BI & Analytics team to ensure reporting requirements and dashboards are set-up prior to campaign launches and media tests.

    Qualifications:

    • 8+ years of experience in similar user centric platforms such as Influenster
    • Previous experience managing staff
    • Extensive knowledge and experience in Facebook (Instagram) Marketing and Acquisition techniques
    • Strong SEO proficiency
    • Deep understanding of audience extension tools and techniques (Social, Taboola, etc..)
    • Ad Tech knowledge and experience
    • Strong Analytical skills (Knowledge of tools such as GA, Mixpanel, Domo, Braze is a huge plus)
    • E-Mail Marketing
    • App Store optimization
    • Self Starter & Independent
    • Growth Hacker Mentality
    • Strategic Thinking
    • Not scared to gain new skills and take new responsibilities
    • KPI Driven

      Perks:

      • Opportunity for growth
      • Fast-paced, high growth work environment
      • Friendly, fun, and collaborative team-based work environment
      • Diversity of work projects
      • Frequent lunches and happy hours
      • Dog friendly work environment
      • Fully stocked fridge and cold brew
      • Fun, creative, open, award-winning work space
      • Health, dental, vision insurance, 401K
      • Flexible PTO

Keywords: Influenster, New York , Head of User Marketing, Advertising , New York, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Director, Regional Marketing - Americas
Description: Do you have a passion for marketing high-tech B2B products that have measurable impacts on companies' ROI Are you a strategic, data-driven marketer that loves working on different projects with a diverse, (more...)
Company: Smartly.io
Location: New York
Posted on: 09/21/2019

Reporter
Description: Date Posted September 16, 2019 Industry Newspapers / Wires Specialty Not Specified Job Status Full-time Salary Negotiable Description: There's no place quite like Hudson County, N.J. for interesting, (more...)
Company: The Jersey Journal
Location: Secaucus
Posted on: 09/21/2019

After School Teaching Artist
Description: New York Foundation for the Arts ABOUT ABOUT NYFA LEADERSHIP STAFF CAREERS NAMES YOU KNOW HALL OF FAME ANNUAL REPORT FINANCIAL STATEMENTS PROGRAMS FISCAL SPONSORSHIP ONLINE RESOURCES NYFA LEARNING AWARDS (more...)
Company: St Nicks Alliance
Location: Brooklyn
Posted on: 09/21/2019


Social Media Marketer - Healthcare
Description: Seek social media healthcare marketer or will train. Must have Facebook account, signing
Company: Ameriplan
Location: Staten Island
Posted on: 09/21/2019

Marketing Communications Manager
Description: Marketing Communications Manager needs 5-7 years demonstrated global product communications management experience required Marketing Communications Manager requires:
Company: Global Channel Management, Inc.
Location: New York
Posted on: 09/21/2019

EMAIL MARKETING SPECIALIST
Description: Mommy Jobs Online is seeking Email Marketing Specialist to work part or full-time remotely. The Email Marketing Specialist will play an essential role in being the email and customer
Company: Mommy Jobs Online
Location: Edison
Posted on: 09/21/2019

Email Marketing Processor - $10 per recruit / hour
Description: Email Marketing Processor - Flexible Schedule Mommy Jobs Online is now recruiting part-time and full-time Email Marketing Processors to work remotely. Great opportunity for the perfect person that has (more...)
Company: Mommy Jobs Online
Location: Paterson
Posted on: 09/21/2019

OATS Developer/Regulatory Reporting
Description: Recognition: ul li Inc. 500 5000 Honoree Company for 2012,2013,2014,2015, 2016 and 2017 li Atyeti Ranks No. 270 on the 2012 Inc. 500 List li 2012, 2016 and 2017 NJ 50 Fastest Growing Companies (more...)
Company: Atyeti
Location: New York
Posted on: 09/21/2019

EDITORS
Description: Remote Editors We receive a high volume of academic and business papers 24/7. Editors are required to provide corrections and suggestions in reference to grammar, spelling, document flow, punctuation, (more...)
Company: MommyJobs Online
Location: Oakland
Posted on: 09/21/2019

Data Scientist, Marketing Automation
Description: eToro is the leading global investment platform that makes online trading and investing accessible to everyone. More than 10 million registered users are already using eToros platform to participate in (more...)
Company: eToro
Location: Hoboken
Posted on: 09/21/2019

Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

New York RSS job feeds