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Lifecycle Marketing Manager

Company: Qapital
Location: New York
Posted on: September 14, 2019

Job Description:

About Qapital

Qapital is a new kind of banking experience that empowers people to maximize their happiness by saving, spending, budgeting, and investing with their goals in mind. With over 1.7 million members, Qapital blends behavioral economics with technology, providing people with the tools they need to make managing money easy and fun.

Recognized as a pioneer in fintech, Qapital was awarded Most Innovative App of the Year, 2017 by Google, featured by Fast Company as one of The 25 Best New Apps of 2018, and included by CNET Download on its list of The best money-saving apps to help stay within a budget in 2019. We also have over 40,000 5-star reviews and were listed as one of 2018s best apps for saving on the Apple App Store.

We are a team of designers, behavioral scientists and financial technologists on a mission to build a new banking experience from scratch. Join us, and be part of a team that is changing the way people think about everyday banking.

About the Role

Qapital is looking for a Lifecycle Marketing Manager to join our team in NYC. In this role, you will play a key part in Qapitals engagement strategy with a focus on customer communications to drive customer retention and loyalty while strategically bolstering existing customer experiences.

Additionally you will:


  • Optimize and create impactful retention programs by supporting a well defined overarching lifecycle marketing strategic initiative that includes content, user segmentation components, and referral offers
  • Implement new nurture campaigns to successfully increase user conversion and upsell
  • Drive the communications calendar, messaging, audience selection, and analysis/key insights for our existing users
  • Methodically test & identify best performing content & messages for each audience & lead segment across both owned and paid marketing channels, including email, push notifications, website, digital ads, etc.
  • Help to inform and manage tools to measure and forecast churn, retention, and subscription conversion performance in partnership with the analytics team

    Skills and Requirements

    Youre a data-driven marketer who is passionate about driving continuous improvement and success to your campaigns through experimentation, measurement, and optimization. You are able to think strategically and tactically, love digging into the numbers, and enjoy testing and iterating. You are always willing to roll up your sleeves to execute flawlessly.

    Furthermore, you have:

    • Bachelors Degree
    • Minimum of 5 years of experience in Marketing with at least 2-3 years focused, email marketing, retention, and/or lifecycle
    • Experience focusing on data and are deeply familiar with tools to support retention and CRM efforts
    • Comfort using Google Analytics, Looker, or similar data platforms
    • Experience directly managing external vendors and agencies towards achieving company goals and objectives
    • Strong project management skills as well as follow-through and attention to detail
    • The ability to work seamlessly with cross-functional teams such as Product, Customer Success, and Engineering
    • Excellent written and verbal communication and presentation skills
    • The ability to thrive in a fast-paced startup environment where flexibility and adaptability are key
    • Experience in financial services or a subscription based service a plus

      Diversity Commitment

      Qapital is an equal opportunity employer committed to creating a diverse workforce. A diverse team is best positioned to truly serve our market by offering a broad range of ideas, abilities and perspectives. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, disability, veteran status, or any other classification.

Keywords: Qapital, New York , Lifecycle Marketing Manager, Advertising , New York, New York

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