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Media/Programmatic Planner

Company: Neo@Ogilvy
Location: New York
Posted on: October 19, 2019

Job Description:

Media planners (MP) are the day-to-day focal point of the account. The MP is expected to have a complete and unquestioned understanding of their assigned client's media business and overall marketing objectives The MP is steward of the media planning process and is expected to provide mid-level strategic recommendations to the senior media team and/or the client. The position is usually supported by the AMP and reports to at least a Media Supervisor level
-- Day-to-day management of the media plan including oversight of buy recommendations, execution details, budgets/accounting
-- Develops analysis that leads to optimization recommendations
-- Works with senior management to develop strategies and recommendations for media plans
-- Demonstrates close working relationship and integration with account management and traditional planning teams
-- Delegation, oversight and training of Asst. Media Planners --- Handle day-to-day client requests and questions
-- 1-3 years of media planning/buying experience, including at least 1 year focused on online/DR (direct response)
-- Experience with Comscore, Dart, Atlas, MediaVisor, DSPs, etc.
-- Good writing and verbal communication skills (including presentation skills)
-- Bachelor's Degree
-- Strong analytic skills and ability to relate results to client business objectives
-- Knowledge of media tools (ad serving, research) and procedures (both media and inter-department)
-- Excellent time management and multi-tasking skills
-- Understands the concepts of reach, frequency, frequency management, ROI and latency
-- Strong relationships with publisher and technology partners

Keywords: Neo@Ogilvy, New York , Media/Programmatic Planner, Advertising , New York, New York

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