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SVP, Media Relations

Company: 4media group U.S.
Location: New York
Posted on: November 11, 2019

Job Description:

SVP, Media Relations 4media group 4media group is a fast-growing integrated communications agency offering specialist expertise in broadcast, digital and traditional public relations, plus market research and shopper solutions. We are seeking a senior-level media relations department head with particular expertise in television and radio. Familiarity with tactics such as Satellite Media Tours, Radio Media Tours, Audio News Releases, B-roll Packages and Public Service Announcements is important. KEY RESPONSIBILITIES:

  • Advise clients and account team members on media strategy for client campaigns
  • Writing of media alerts, emails pitches, press releases and other media-facing documents
  • Execute media strategy utilizing in-house media relations team, plus freelancers, when necessary
  • Manage all department workflows from media strategy ideation through usage reporting
  • Manage media relations staff and freelancers
  • Ability to jump in and pitch alongside the team
  • Understand what success is for each client's project and maintain high standards in media bookings
  • Create project budgets and manage against assigned budgets
  • Manage Media Monitoring and Reporting personnel
  • Work alongside Production Dept and Sales Dept. team members to ensure seamless execution of client projects REQUIRED SKILLS:
    • A Bachelor's degree in Communications, Public Relations, Marketing, Journalism, English or similar area of study.
    • 5+ years in a media relations role at an agency, in-house or freelance
    • Ability to develop stories, pitches and headlines that appeal to journalists, reporters and news directors
    • Experience working directly with clients
    • Excellent writing and communication skills
    • Meticulous attention to detail and accuracy
    • Staff management and team building experience
    • Proficiency with media databases (Cision, Meltwater, etc.) is important.
    • Knowledge of media measurement and monitoring platforms (Nielsen, TV Eyes, Cision, Critical Mention, Alexa, etc.) is valuable.
    • Knowledge of paid media opportunities is valuable. ADDITIONAL SKILLS:
      • Proficiency in Office 365 (Word, PowerPoint, and Outlook)
      • Highly organized and able to multi-task in a fast-paced environment
      • Interest in news, cultural trends, social media, traditional media and broadcast media
      • Must have a client service attitude and mindset for work prioritization and issue resolution.
      • Self-starter, high energy, take charge personality
      • Maintain flexibility in the face of dynamic and challenging client and media environments
      • Experience with Salesforce, Basecamp and/or other CRM platforms is valuable.
        Please Note: 4media group will consider applicants outside of the New York City area.

Keywords: 4media group U.S., New York , SVP, Media Relations, Advertising , New York, New York

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