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Digital Content Strategist / Content Writer

Company: IV Interactive
Location: New York
Posted on: November 11, 2019

Job Description:

As Digital Content Strategist / Writer, you'll be writing compelling copy and developing content strategy in areas of branding, on-site copy, SEO, blog, social media and other long- and short-form web/digital. You'll collaborate closely with our internal teams to create and refine content, then distribute across all of our clients' digital channels. To succeed in this role, you'll need a strong background in content creation, and possess the ability to balance strategic thinking with exceptional writing skills to develop compelling digital experiences.
We offer excellent compensation, along with health, dental, and IRA benefits.
IMPORTANT: The position requires a bachelor's or advanced degree in creative writing, journalism, marketing, advertising, communications or a related field and 4+ years of experience. This is a full-time, in-house position located in Jersey City, NJ (no remote work). Please have a resume attached to your application and a portfolio available upon request. Applications without a resume will not be considered.
Responsibilities

  • Develop and optimize compelling content for a variety of clients to drive performance and enhance SEO, branding, and positioning
  • Write long-form and short-form content that increases organic web visitors while generating engagement and conversions
  • Create content sitemaps, and collaborate on wireframe discussions for content needs
  • Focus on writing, editing, and updating web content, blogs, social media channels, and other digital content to improve organic search and drive user engagement
  • Work directly with clients to propose content calendars, and receive approval on topics and publishing schedule
  • Assist in writing SEO-optimized digital content including blog posts and landing pages for a variety of local, regional and national clients
  • Develop eye-catching headlines, ad copy, and social copy resulting in higher rates of engagement level, including current trends, best practices, methods, and processes
  • Assist in writing SEO-optimized digital content including meta-tags, descriptions, blog posts and landing pages for a variety of local, regional and national clients
    Qualifications
    • Depth of experience in improving and optimizing content for better search ranking
    • 5+ years of digital content strategy, creation and writing
    • 3+ years of web-based content writing
    • 3+ years of experience with SEO-driven content creation
    • Ability to collaborate as part of a team, and also work independently to accomplish tasks
    • Experience in managing a significant volume of content
    • Outstanding written and verbal communication skills
    • Excellent storyteller, writer, and editor
      Bonus!
      • Experience in healthcare / medical vertical
      • Technical/Coding-level SEO knowledge, including off-page considerations
        Benefits
        • Collegial, Energetic Environment
        • Medical & Dental Coverage
        • IRA Plan
        • Office amenities/snacks
        • Easy commute
        • Paid Time Off

Keywords: IV Interactive, New York , Digital Content Strategist / Content Writer, Advertising , New York, New York

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