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Digital Marketing Analyst

Company: Adweek
Location: New York
Posted on: November 15, 2019

Job Description:

Do you have a passion for data and love marketing? Adweek is looking for an analytical and creative thinker with a passion for data, marketing and media to join our team. The ideal candidate possesses a deep understanding of internet culture and community. This role will report to the VP, Audience Development and Marketing and will be responsible for utilizing audience data and insights to make data-informed decisions to influence audience growth, engagement and revenue. Responsibilities include:

  • Building target audience segments to execute efficient and effective marketing campaigns for revenue generating products and programs
  • Developing, executing, and optimizing prospect campaigns across platforms through paid and organic means to build the audience database
  • Managing weekly/monthly tracking reports and analysis to evaluate campaign effectiveness
  • Partnering with product and editorial teams on editorial newsletter growth and strategy to build brand loyalty and lifetime value
  • Extracting and analyzing data to identify opportunities or inefficiencies, and presenting such findings to a senior-level audience Job requirements include:
    • Bachelor's degree in Business, Marketing, or Statistics with 2-plus years of related professional experience.
    • Analytical mindset with a strong proficiency in Microsoft Excel and PowerPoint.
    • Excellent written and verbal communication skills, with a proven ability to present analysis and results to a non-technical audience.
    • Self-motivated with the ability to multi-task and effectively manage time, as well as adapt to shifting priorities.
    • Experience with Google Analytics, Parse.ly/Chartbeat, Google BigQuery/SQL, and Google Data Studio preferred. Lytics or similar Customer Data Platform a plus.
    • Knowledge and understanding of the latest trends and best practices in email SEO, social, and online media.

Keywords: Adweek, New York , Digital Marketing Analyst, Advertising , New York, New York

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