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Media Strategy Analyst

Company: Decoded Advertising
Location: New York
Posted on: November 15, 2019

Job Description:

Decoded Advertising is a new kind of agency, built from the ground up by award winning creatives, top data scientists and cutting-edge media people willing to defect from the old agency model to create smarter work. Decoded has the first truly integrated creative, tech and media process designed to drive better performance for clients by uncovering the levers that produce powerful ideas and drive real media performance. A spirit of curiosity, relentless creativity and data informed decision making define our culture and people.
In everything you do, you will be data driven at heart, leveraging core statistical principles to help us separate the signal from the noise, and ensure programmatic trading decisions are backed with analytical rigor.
We are looking for the best possible people to join our team regardless of background and experience. Analysts receive on the job training and experience working on some of the most prestigious brands and startups in the world.

  • You are seeking to make a large impact at a rapidly growing startup.
  • You are a self starter with very high standards for your work.
  • You possess excellent problem-solving and critical thinking abilities.
  • You have the desire to grow as a leader and mentor to colleagues.
    • Grow clients businesses by optimizing marketing campaigns across digital platforms including FB, YouTube, Search, Pinterest and Snapchat
    • Routinely conduct data analysis to uncover insights, inform campaign improvements, future media plans, and testing opportunities.
    • Develop strategic testing plans based on client goals to maximize both performance and learnings.
    • Package client ready campaign insights and reports, recommend actionable next steps that will improve performance and drive business results.
    • Drive industry leading intelligence through the development of innovative A/B tests and experiments.
    • Think holistically as a marketer & learn to translate business needs into comprehensive media activations.
    • Drive internal process and best practices for colleagues and team members.
      • BA/BS degree (Finance, Economics, Mathematics, Statistics a plus) from a top university
      • Demonstrated record of excelling in previous roles and responsibilities.
      • Strong analytical, quantitative, and problem-solving skills.
      • Proficiency with Excel & PowerPoint.
      • Strong written and verbal communication skills.
      • Detail oriented and organized.
      • Ability to thrive in a very fast paced environment.
        • Prior Advertising/Paid Media experience.
        • Advanced skills in Excel, SQL, R, Python.

Keywords: Decoded Advertising, New York , Media Strategy Analyst, Advertising , New York, New York

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