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Media Buyer

Company: R\West
Location: New York
Posted on: November 15, 2019

Job Description:

Media BuyerR/West, a full-service marketing agency, is seeking an experienced media buyer to plan, buy and manage strategy and execution of media campaigns across multiple channels, with an emphasis in Broadcast TV, Radio, Cable and Social/Digital. This person will work primarily on Tier 3 automotive dealerships in various markets. This person will also be responsible for some project management assistance in the local market.
This position will be responsible for the following:-- Providing marketing and media expertise, including online and offline strategy development-- Management of media buy process including but not limited to developing buy parameters, creating RFPs, negotiation, presentation, approval, reconciliation and invoicing of media campaigns-- Creating buys in STRATA Buying Software-- Management of multiple ongoing campaigns including TV, Radio, Cable and Social/Digital-- Working with clients, brand managers, account service, and creative teams to establish media goals, objectives, and strategies for advertising campaigns-- Performing campaign analysis directly relevant to optimization and/or planning and buying decisions Desired Skills and ExperienceThe ideal candidate for this position will:-- Have 3+ years minimum experience with media planning and buying (agency side)-- Be savvy and knowledgeable of social and new media technologies-- Be organized, self-directed and efficient-- Thrive in a fast paced, collaborative environment while wearing many hats and probably juggling 3 items that are currently in flames-- Be able to prioritize and manage multiple tasks across multiple projects under tight deadlines-- Have strong written and verbal communication skills and the ability to present-- Be self-motivated with a strong sense of ownership in areas of responsibility-- Have experience in multiple industries including Automotive and CPG media buying-- Be well versed in required media skills such as ability to review market research reports, audits, readership studies, online reports, etc.
Bachelors Degree in Communications, Marketing or Advertising preferredProficient in media buying software (STRATA), other media tools and Microsoft products: Word, Excel, PowerPoint and Outlook. Some travel required-Specifically to Portland, ME, Portland, OR and Denver, CO. Think you might be a good fit?Please send a cover letter, resume and salary requirements to R/West for consideration.Salary dependent on experience.

Keywords: R\West, New York , Media Buyer, Advertising , New York, New York

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