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Vice President, Marketing Analytics

Company: SiriusXM
Location: New York
Posted on: November 17, 2019

Job Description:

Company in the Media sector.

  • Guide internal strategic direction for marketing analytics and be responsible for optimizing reporting and analysis capabilities.
  • Build and oversee team of centralized analytical resources; Ensure team's analysis is clearly and effectively communicated to proper constituents.
  • Lead development of new KPIs to gauge the efficacy of all marketing activities.
  • Work closely with internal marketing clients (Retention (CRM), Conversion, Streaming, Digital, Call Center Sales, Listener Care, Winback, Re-Acquisition, and Programming) to ensure all analytical needs are being met to inform business strategy and decision making.
  • Partner with IT to ensure that data is accessible, readily available and usable for analysis.
  • Effectively utilize internal marketing database to gain insight into customer behavior and communication activities. - Respond to multiple ad-hoc requests for information from different user groups.
  • Ensure accurate forecasting models are in place for all marketing activities (conversions, trial touches, collections contacts, etc.). - Oversee creation of timely and actionable reports to ensure all data is accessible, accurate and impactful. - Serve as the point person and key liaison for the organization for all analysis of marketing activities.
    • ´╗┐Bachelor's degree in business, computer-related field, or equivalent, relevant experience.
    • Master's degree or PhD in statistics, business analytics, predictive analytics, economics, MBA, science, or other quantitative focus--preferred
    • Minimum of 10-15+ years relevant direct/database marketing analytical experience in a leadership position.
    • Ability to build and execute a vision for continuous improvement of analytical capabilities and efficiency.
    • Ability to lead a diverse, highly intellectual team through empowerment, coaching and results orientation.
    • A natural intellectual tenacity combined with strong statistical, analytical and problem-solving skills.
    • High project-management acumen with the ability to manage multiple priorities across multiple teams and departments in a fast-paced environment.
    • Demonstrated ability to organize, prioritize and analyze large data sets and make impactful recommendations.
    • Ability to transform the information into concise, actionable analysis.
    • Experience effectively managing a team of teams.
    • Ability to personally collaborate with various user groups under minimum supervision and to foster collaboration in and outside of the team.
    • Ability and desire to thrive in a dynamic environment requiring a roll-up-your- sleeves attitude.
    • Detail oriented and able to produce accurate work under tight deadlines.
    • Team player with excellent work habits and interpersonal skills.
    • Proactive leader with the initiative to constantly search for new ways to impact the business and who takes ownership of responsibilities.
    • A results-oriented leader with a track record of driving real business impact through analytics.
    • Experience in subscription-based business preferred.
    • Demonstrated strong relationship-building and communication skills both across an organization and with external partners.
    • Demonstrated experience working cross-functionally, especially with Marketing, IT and Operations teams, successfully influencing others and implementing new strategies and tactics.
    • Excellent written and verbal communication skills.
    • Excellent presentation skills.
    • Must have legal right to work in the U.S.´╗┐

Keywords: SiriusXM, New York , Vice President, Marketing Analytics, Advertising , New York, New York

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