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Director, Global Digital Marketing

Company: MCM Worldwide
Location: New York
Posted on: November 17, 2019

Job Description:

MCM Worldwide has an excellent opportunity for the ideal candidate to join a world renowned, international cosmopolitan organization with over 40 years of personal style and expression. Our luxury brand specializes in manufacturing sophisticated leather goods, such as handbags, small leather goods, luggage and clothing. A long-time favorite of international royalty, celebrities and VIPs, is embarking on a dynamic stage of global expansion. The brand has beautiful architect-designed boutiques in cities such as London, Berlin, Athens and Beijing, and is sold by prestigious retailers in key markets such as the USA, the UK, Russia and Dubai, as well as Italy and Germany. We are a worldwide company with over 70 stores in nearly 35 countries and eight offices all over the world. Overview:The incumbent is responsible to drive performance based global digital marketing initiatives to achieve ROI goals and increased traffic as well as implementation of strategies to grow the customer file. The role will not be exclusively to commerce, but will also look at digital touch points from both a brand and business point of view. Responsibilities:

  • Lead strategy and manage all digital marketing channels supporting ecommerce, brand awareness, and retail - driving qualified traffic and growing revenue. Channel responsibility includes: paid search, paid/organic social media, affiliate programs, video, and display.
  • Manage and optimize digital channels to hit sales targets and grow brand visibility effectively and efficiently; optimize existing channels with the latest best practices and continuously test new digital tactics and channels.
  • Build and execute tests across creative, copy, audience targets/segments, frequency, budget allocation, and bids informed by analyzing past performance.
  • Support customer acquisition initiatives with a focus on a more personalized relationship contributing to specific customer journeys across multiple touchpoints to improve conversion and retention/LTV.
  • Familiar with leading ad industry tools & technologies (e.g. ad servers, DSPs, Facebook Business Manager, AdWords, YouTube, Google Tag Manager, Affiliate platforms, Salesforce DMP) and partner internally to leverage these tools to drive expert outcomes - required constant exploration of innovative approaches and opportunities.
  • Analyze results of all campaigns, using learnings to optimize campaign performance and set future test plans, create and refine actionable audience targets and promotions. Synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to leadership.
  • Manage external agency partners, conduct agency reviews and select agency partners as needed.
  • Support retail & wholesale teams with specific drive to store digital strategies and tactics.
  • Partner closely with cross-functional teams (CRM, Retail, Creative, etc.) to improve processes to ensure proper messaging, timing and execution of campaigns across paid channels. Position Requirements:
    • Knowledge of SEM with ability to address ongoing business needs, including: testing strategies, bid management, keyword research & strategy.
    • Ability to leverage SEM data to identify SEO opportunities and best practices including copy development, landing page optimization and rankings for category terms.
    • Knowledge of affiliate marketing.
    • Excellent analytical skills, with the ability to build reports and summarize data.
    • Strong Google Analytics experience.
    • Bachelors (B.A. or B.S.) from a four-year college or equivalent
    • 8+ years digital marketing experience required, agency and/or luxury brand experience preferred.MCM is an Equal Opportunity Employer M/D/F/V/SO

Keywords: MCM Worldwide, New York , Director, Global Digital Marketing, Advertising , New York, New York

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