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Senior Vice President, Marketing & Communications

Company: Salvatore Ferragamo
Location: New York
Posted on: November 20, 2019

Job Description:

Summary - The SVP, Marketing and Communication is responsible for the development of the marketing, communication, special events and public relations strategy for North America in partnership with the Corporate Marketing and Communication department. The SVP will have Public Relations expertise and will directly manage activities that promote, enhance, and protect the organization's brand reputation and is directly responsible for the development, integration, and implementation of a broad range of marketing and communication initiatives relative to the strategic direction and positioning of the organization and its leadership. The SVP will act as the PR lead within the Region and an ambassador for the organization, building relationships with the media and key community partners to drive broader awareness and support for the brand.Key Responsibilities - Develop and implement an integrated strategic marketing communication, outreach and public relations plan to advance Ferragamo's brand identity; broaden brand awareness; and increase the visibility of its products across key stakeholder audiences.Work with CEO/Group CRO and Group CMO as well as the senior leadership team to recognize internal and external communication opportunities and solutions to define and execute appropriate strategies to support them. Create marketing/public relations and outreach plan that cultivates and enhances meaningful relationships with targeted, high-level external audiences, including the media, public officials and key influencers. -Oversee development and distribution of all internal and external communication.Guarantee the development and implementation of a global Celebrity and VIP strategy to increase visibility and exposure for the brand in the US market.Develop and manage relationships with associated vendors, press and media partners to ensure coverage surrounding special events, public announcements, and other projects. Serve as a lead point person and spokesperson when designated on media interactions and agency events that help promote and/or impact the organization.Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports. Identify competitors and evaluate their strategies and positioning and devise counterstrategies.Manage budget and expenditures.Qualifications -At least 15 years of experience in Marketing, Editorial or Communication with expertise in Public Relations.Strong ability to multitask in a fast-paced environment. Excellent communication and organizational skills. Italian speaking a plus!Comfortable working in a highly visible role; Excellent relationship building and influencing skills; Build strong formal and informal networks needed to achieve business goals; Ability to collaborate with cross-functional partners and teams; Strong customer service orientation. Highly organized and efficient; ability to multi-task; willing to take initiative and work autonomously.Proficient in Microsoft Office - especially Excel and PowerPoint.Physical requirements: This position involves constant moving, walking, talking, hearing, reaching, grabbing, sitting; may occasionally involve stooping, kneeling, crouching and climbing step stools and ladders. -May involve lifting at least of 15 - 20 lbs.Regular and reliable attendance, normally on a 5-day-a-week, full-time schedule. Travel - 25%

Keywords: Salvatore Ferragamo, New York , Senior Vice President, Marketing & Communications, Advertising , New York, New York

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