Social Video Producer

Company: The New York Times
Location: New York City
Posted on: April 3, 2026

Job Description:

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. T Brand Studio is the creative center of excellence and maker studio within NYT Advertising. Inspired by the journalism and innovation of the NY Times, T Brand crafts stories that enable brands to make their mark on the world. Our skilled team of journalists, copywriters, editors, creative directors, designers, videographers, producers, program managers and developers create innovative branded advertising content and custom audio for brands that are embedded in The New York Times platform and its related media offerings. The Video Producer's responsibilities are to brainstorm both long-form and social video concepts and oversee the creation of high-quality branded content video projects, including: conducting research, managing partnerships with a network of production resources and/or talent agencies, preparing the team for client meetings, brainstorming, conception of and/or overseeing branded video content shoots and post-production. The Video Producer will be managing creative and logistical aspects of video productions from start to finish. This role will interface with clients and internal creative teams to pitch/explain/present videos and ensure client satisfaction with our films. This role will be primarily focused on social-first video offerings, helping to build NYTA's strategy in pitching social video to clients, as well as executing social-first video that balances the ethos of NYTA with the habits of social media platforms. The right candidate will have a strong track record in social video storytelling and proactive pitching. This is a hybrid role based in our New York City headquarters, reporting to the Associate Director, Video, T Brand Studio. You can typically expect to come into the office 3 days per week. Responsibilities: Brainstorm creative, high-quality video concepts at a range of budgets in response to RFPs. Lead concepting and creation of video pitches, including bids and treatments in pre-sale phase. Execute creative video concepts in collaboration with internal and external productions vendors in post-sale. Be able to shoot, edit and deliver social videos from ideation to production to post. Work with talent agencies and/or social influencers to negotiate appearing in T Brand's client/branded video work. Lead video production schedules, selects, rough cuts and final cuts in collaboration with production partners, clients and internal post-production team. Serve as client-facing contact in all phases of video production, including effectively communicating complex video ideas and proposals, crafting client correspondence, managing on-set experience and post-production communications, and effectively managing scope. Frequent travel to key domestic and international locations. Draft and negotiate contracts. Maintain all reporting and documentation around invoicing and release forms. Ensure that the department is maximizing the potential of each project in all stages of production and identify where internal resources could help keep budgets at a desirable level. Present to NYTA leadership / colleagues on the social media landscape and how T Brand can weave these approaches into our branded work. Share ideas and contribute to the direction of T Brand Studio. Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world. Basic Qualifications: 6 years of film production experience, with a track record in social content. Shoot, edit and sound mix video. Experience managing and maintaining client relationships. Business sense, and an intimate knowledge of all aspects of commercial film production and editing. Experience field and line producing for branded content or commercial production. A demonstrated track record in creative execution and performance. Experience managing a slate of projects with conflicting priority timelines. Manage the creative process from concept to launch. Work with related divisions including Editorial, Legal, Risk Management, Finance. Experience in digital media workflows and technology. Knowledge of the social media and branded content landscape. Preferred Qualifications: BFA, BA and/or MA in TV, film, communications, journalism, or advertising. REQ-019658 The annual base pay range for this role is between: $100,000 - $110,000 USD For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process. The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here . The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response. The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For information about The New York Times' privacy practices for job applicants click here . Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site . The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times. If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general .

Keywords: The New York Times, New York , Social Video Producer, Design, Graphic Design & CAD , New York City, New York