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Product Marketing Principal

Company: Via
Location: Brooklyn
Posted on: May 16, 2022

Job Description:

We are looking for a Principal to join our Product Marketing team. This is a critical role in helping tell the TransitTech story to cities, transit agencies, school districts, and corporations. You will work across Marketing, Sales, Partner Success, and Product to conceive, frame, and execute compelling go-to-market plans, support renewal and upsell, and drive feature adoption. This role requires the ability to think strategically, work tactically, and create effective and compelling stories, insights, and programs.

Whether you have product marketing experience, B2B marketing experience or just love digging deep into technology products to help make the complex simple, this is a dream job for someone who is ambitious and smart looking to have an immediate impact.

What You'll Do

The Product Marketing team at Via is focused on four strategic goals:

Know our partners (what we call our customers): Gather partner and market analysis to help the product, marketing, and sales teams understand the landscape and compete effectively.

Tell the Via Product story: Create and maintain the product story' and articulate how each solution maps to a broader Via narrative and value proposition. Describe the impact of our solutions for each of our target personas. s. Plan the launch of new products and features, and manage the cross-functional roll-out of the plan.l.

Enable internal teams: Create training and materials for teams on messaging, product capabilities, market landscape. Support demand generation and content marketing campaigns with expertly crafted content that speaks to target personas. Establish a strong relationship between Product, Marketing, Partnerships that demonstrates alignment across the company and enables teams to drive product adoption/increased sales

Keep Via sticky: Monitor and communicate product marketing program effectiveness metrics to the greater marketing team. Build consistency around product launches and improved packaging that are supported by clear and persuasive positioning, messaging, and collateral.

Who You Are

5-10+ years of professional experience, ideally in fast-paced, high-growth businesses.

Skilled at influencing across diverse teams, diving into ambiguity, and independently owning projects from conception to execution.

A thoughtful and clear storyteller with customer empathy who has translated complex technical concepts into smart and human value propositions.

Excitement to learn about what makes our solutions unique and to tell that story globally.

Eager to think strategically and work tactically to get the job done well

A record of prioritizing and managing through complexity--and across time zones!

Able to collaborate, build consensus and solve problems across a diverse team.

What Catches Our Eye

Ability to communicate in plain language, jargon free

Make the complex and technical simple and compelling

Creative and intellectually curious, high EQ and low ego

We're Via, and we build technology that changes the way the world moves. Our guiding principle is simple: we know that the future of transportation is safe, dynamic, shared public mobility - the kind that reduces carbon emissions across congested cities, complements existing transit infrastructure, and provides everyone with accessible, efficient, and affordable ways of getting around. Through intelligently designed operating systems and sophisticated routing algorithms, we build localized and customizable solutions for each and every one of our global partners (100 and counting, last we checked---)

Long story short: we're very proud to be championing the transportation evolution of cities around the world and modernizing mobility. Ready to join the ride?

Via is an equal opportunity employer.

Keywords: Via, New York , Product Marketing Principal, Education / Teaching , Brooklyn, New York

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