Product Marketing Principal
Posted on: May 16, 2022
We are looking for a Principal to join our Product Marketing
team. This is a critical role in helping tell the TransitTech story
to cities, transit agencies, school districts, and corporations.
You will work across Marketing, Sales, Partner Success, and Product
to conceive, frame, and execute compelling go-to-market plans,
support renewal and upsell, and drive feature adoption. This role
requires the ability to think strategically, work tactically, and
create effective and compelling stories, insights, and
Whether you have product marketing experience, B2B marketing
experience or just love digging deep into technology products to
help make the complex simple, this is a dream job for someone who
is ambitious and smart looking to have an immediate impact.
What You'll Do
The Product Marketing team at Via is focused on four strategic
Know our partners (what we call our customers): Gather partner and
market analysis to help the product, marketing, and sales teams
understand the landscape and compete effectively.
Tell the Via Product story: Create and maintain the product story'
and articulate how each solution maps to a broader Via narrative
and value proposition. Describe the impact of our solutions for
each of our target personas. s. Plan the launch of new products and
features, and manage the cross-functional roll-out of the
Enable internal teams: Create training and materials for teams on
messaging, product capabilities, market landscape. Support demand
generation and content marketing campaigns with expertly crafted
content that speaks to target personas. Establish a strong
relationship between Product, Marketing, Partnerships that
demonstrates alignment across the company and enables teams to
drive product adoption/increased sales
Keep Via sticky: Monitor and communicate product marketing program
effectiveness metrics to the greater marketing team. Build
consistency around product launches and improved packaging that are
supported by clear and persuasive positioning, messaging, and
Who You Are
5-10+ years of professional experience, ideally in fast-paced,
Skilled at influencing across diverse teams, diving into ambiguity,
and independently owning projects from conception to execution.
A thoughtful and clear storyteller with customer empathy who has
translated complex technical concepts into smart and human value
Excitement to learn about what makes our solutions unique and to
tell that story globally.
Eager to think strategically and work tactically to get the job
A record of prioritizing and managing through complexity--and
across time zones!
Able to collaborate, build consensus and solve problems across a
What Catches Our Eye
Ability to communicate in plain language, jargon free
Make the complex and technical simple and compelling
Creative and intellectually curious, high EQ and low ego
We're Via, and we build technology that changes the way the world
moves. Our guiding principle is simple: we know that the future of
transportation is safe, dynamic, shared public mobility - the kind
that reduces carbon emissions across congested cities, complements
existing transit infrastructure, and provides everyone with
accessible, efficient, and affordable ways of getting around.
Through intelligently designed operating systems and sophisticated
routing algorithms, we build localized and customizable solutions
for each and every one of our global partners (100 and counting,
last we checked---)
Long story short: we're very proud to be championing the
transportation evolution of cities around the world and modernizing
mobility. Ready to join the ride?
Via is an equal opportunity employer.
Keywords: Via, New York , Product Marketing Principal, Education / Teaching , Brooklyn, New York
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