NewYorkRecruiter Since 2001
the smart solution for New York jobs

Manager, Social Media Strategy Content Creation - Polo Ralph Lauren

Company: Ralph Lauren
Location: New York
Posted on: December 5, 2019

Job Description:

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands. Position Overview The Manager, Social Media Strategy and Content Creation for Polo Ralph Lauren will manage the expression of the brands across social platforms, and work closely with platform partners to identify opportunities for Ralph Lauren to be a first-mover in creative and advertising executions. Essential_Duties_&_Responsibilities Identify and evolve a distinct brand voice and aesthetic that is authentic and consistent across social platforms, Instagram, Pinterest, etc. Define a cohesive social media strategy inclusive of brand-driving and sales- driving initiatives Develop a compelling content strategy, be data driven and highly analytical in order to build traffic and grow an engaged audience lead Influencer marketing & brand partnerships that create content uniquely for deployment and amplification on social platforms to influence brand positioning and perception among target audience Maintain a social content calendar that reinforces key brand moments: new product launches, strategic initiatives, events, and industry alignment Work with creative team to develop original content that complements overarching brand message and marketing programs Concept supplemental channel-specific content needs and develop plan for brand engagement in real-time cultural conversations that reinforce relevancy Establish KPIs and goals to measure success and develop weekly and monthly reporting to be shared cross-functionally Monitor category trends and opportunities to optimize content Identify emerging trends and lead efforts to capitalize on new features and innovation within social media channels Translate social sentiment and engagement into strategic insights to help inform content strategy Lead customer acquisition efforts through innovative partnerships and initiatives Experience,_Skills_&_Knowledge 2-3 years direct experience developing brands on social media channels Experience with social media measurement and analytics tools Prior experience managing an editorial content calendar Strong understanding of social media KPIs and ability to develop activity reports Ability to balance left-brain / right-brain thinking, both a natural creative and analytical thinker Strong visual eye with ability to identify quality creative content Copywriting experience and proficiency in Photoshop preferred Passion home d cor, fashion, and lifestyle brands Self-motivated, strong organization skills Manager, Social Media Strategy & Content Creation Polo Ralph Lauren *

Keywords: Ralph Lauren, New York , Manager, Social Media Strategy Content Creation - Polo Ralph Lauren, Executive , New York, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Director Of Housekeeping
Description: JOB SUMMARY: -The Director of Housekeeping is a working Supervisor who is responsible for the planning, organization, development and direction for the overall operation of Housekeeping and Laundry in (more...)
Company: The Bristal Assisted Living
Location: West Babylon
Posted on: 12/8/2019

Personal Assistant/ House Manager Needed for Busy Family of 4 in Bryn Mawr
Description: Job location: Bryn Mawr, PA 19010 Children in the family: Child 1: Male 15 years old Child 2: Female 13 years old More Details: Any medications or special needs: none Family Pets: 2 small dogs Parking: (more...)
Company: Philadelphia Nanny Network
Location: Allentown
Posted on: 12/8/2019

ASSISTANT RESIDENCE MANAGER, 40 Hrs per week
Description: ul br li This shift is 40 hours per week Tues - Sat 12pm-8pm Flexibility Needed. li The pay rate for this position is 18.50 br br This is a great opportunity to work for an Agency voted (more...)
Company: Life's WORC
Location: West Babylon
Posted on: 12/8/2019


Territory Service Manager
Description: Is it possible to earn what you are worth and achieve true work-life balance at the same time br br br br As a Hi-Line Industrial Sales Manager, we say it is You will be given the freedom and (more...)
Company: Hi Line, Inc
Location: Scranton
Posted on: 12/8/2019

Case Manager
Description: St. Luke's is proud of the skills, experience and compassion of its employees. The employees of St. Luke's are our most valuable asset Individually and together, our employees are dedicated to satisfying (more...)
Company: St. Lukes University Health Network
Location: Allentown
Posted on: 12/8/2019

Sales Manager
Description: Job Description:Seeking Financial Sales Services Professionals / Sales Management Financial Sales Representatives help clients identify and achieve their financial goals. We offer a comprehensive (more...)
Company: New York Life Insurance Company
Location: Hicksville
Posted on: 12/8/2019

Telephonic Case Manager-Work From Home
Description: Study Management Associate III - Work from home Can be home-based anywhere in USA - Multiple openings
Company: The Career Hut
Location: Cherry Hill
Posted on: 12/8/2019

Corporate Vice President, Agency Field Operations Supervision
Description: Corporate Vice President, Agency Field Operations Supervision Apply Now Start apply with LinkedIn Start Please wait... Date: Nov 9, 2019 Location: White Plains, NY, US Company: New York Life Insurance (more...)
Company: New York Life
Location: White Plains
Posted on: 12/8/2019

Sales Manager
Description: Job Description:Seeking Financial Sales Services Professionals / Sales Management Financial Sales Representatives help clients identify and achieve their financial goals. We offer a comprehensive (more...)
Company: New York Life Insurance Company
Location: Levittown
Posted on: 12/8/2019

Marketing Manager, Innovation
Description: Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are (more...)
Company: Campbell Soup
Location: Camden
Posted on: 12/8/2019

Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

New York RSS job feeds