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Marketing Manager

Company: Topps
Location: New York
Posted on: December 5, 2019

Job Description:

OverviewMarketing Manager, NASEThe Topps Company, Inc. - New York, NY 10004 The Topps North America Sports & Entertainment (NASE) marketing team is looking for a Marketing Manager to be responsible for the management, development and implementation of a variety of consumer marketing tactics. Topps NASE is a $100M+ business that has been growing double digits for the past few years. Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles across a variety of properties including MLB, WWE, UFC, MLS, Star Wars, and Garbage Pail Kids just to name a few. As a Marketing Manager, you will be the expert on our customers and will work closely with a diverse cross-functional team of Business leaders, Designers, Marketers, Customer Service Reps, Vendors, and Financial Analysts to continue to grow Topps' user. This position will report into the Director of Marketing, NASE. Responsibilities WHAT WE'RE LOOKING FOR (Qualifications)You're a born leader: You'll have to hit the ground running! Be comfortable leading cross-functional teams, empowering them to deliver their best work. Not afraid to take risks or navigate a lot of ambiguity.You're a strategy guru: Identify whitespace opportunities (new consumer segments, new priority channels) that will help Topps achieve growth objectives.You're a storyteller: With white space ideas, you need to be able to craft a story about the opportunity for the brand and sell in the ideas to senior stakeholders.You're a change maker: Not afraid to bring out of the box ideas to help the brand evolve and be relevant. Unafraid to cut the red tape to challenge the way things have always been done. Identifying areas where we can be faster, leaner, and bolder as a brand. WHAT YOU'LL BE DOING (Responsibilities)Apply knowledge of assigned digital media channels, consumer trends and business needs to identify and implement new ways of connecting with and engaging customers. Consistently measure impact of marketing programming and apply learnings to future executions and programs.Establish brand strategy and ensure execution across all platforms (multi-media, marketing/sales materials, digital, trade shows and promotions). Identify and prioritize tactics and associated investment to drive strongest business resultsCreate and manage marketing plans/budgets that deliver business results for key focus brands across Sports and Entertainment divisionsManage annual planning with key MLB and MLB clubs, Star Wars and other entertainment propertiesChallenge status quo and constantly look for more efficient and effective ways to go to marketDrive increased consumption in Hobby, Retail and .com channels with marketing plans focused at achieving new consumersManage budgets and deliverables of Marketing/PR agenciesWork effectively across all core NASE functions to drive marketing programing that supports key brandsPeople Management - maintain and monitor work load of direct reports, ensuring individual accountability and development; conducts annual/semi-annual reviews and QualificationsWHAT ARE THE NECESSARY REQUIREMENTSBachelor's Degree in business or equivalent experience required5+ years of marketing experience, preferably in consumer brand marketingStrong track record in developing mixes with successful in-market resultsPassion for sports and entertainmentGrowth mindset and a desire to win in marketplace

Keywords: Topps, New York , Marketing Manager, Executive , New York, New York

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