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Director of Marketing & Communications

Company: Confidential
Location: New York
Posted on: January 17, 2020

Job Description:

Our client is the charity of choice for new product donations made by hundreds of companies in the fashion, home and children's industries. Donating new merchandise provides these companies with a simple and effective way to help people in need. Founded over 30 years ago, this nonprofit organization unites retailers, manufacturers, foundations and individuals to support people affected by poverty and tragedy nationally and abroad. Since 1985, over $1.9 billion of apparel, accessories, shoes, home furnishings, toys, books and other useful items have been distributed through our network of community partners. Director of Marketing & Communications The Director of Marketing and Communications develops internal and external communications strategies for our client and oversees execution of work for all communication channels (publicity, paid/donated advertising, social media, newsletter, website, direct mail and electronic campaigns and appeals). The goal of this work is to promote and enhancing our brand with donors, community partners and the public. The Director is also responsible for raising money and product donations through the creation and execution of cause marketing, corporate social responsibility and sponsorship programs. Responsibilities: --- Provide strong, effective and highly visible leadership to the Marketing and Communications team, which includes a digital marketing and communications associate and an intern, and provide professional leadership of the Marketing Task Force, a committee of industry volunteers. --- Develop and execute marketing strategies and collateral materials (including an annual impact report) that effectively market the organization, attract product and financial donations, communicate the impact of the organization, recognize supporters, and maximize the organization's fundraising efforts. --- Develop and execute strategies for disaster relief and recovery communications. --- Develop and maintain a strong and productive relationship with both print and electronic media. Ensure that the organization is understood by the media and the media are interested in presenting information to the public in a manner that informs and educates them on the organization. --- Oversee all digital properties including the website, social media, multi-media production, image and video libraries. --- Provide ongoing media training to the management team and volunteers. --- Direct market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues. --- Ensure the development of advertising and promotional plans and manage the annual advertising and promotional budget. --- Maintain intellectual property assets. --- Manage the use of external resources as they pertain to the marketing and communications function (e.g. pro bono advertising agency, printers, etc.) --- Keep abreast of trends in the retail, fashion, children's, home and philanthropy industries. --- Perform other related duties as assigned. Cause-Related Marketing/Sponsorships --- Cause-related marketing leverages a specific product or brand in a partnership to support the mission. Corporate social responsibility programs provide a benefit to society, with the program sponsored by overall company support. --- Working with the President/CEO, the Director of Marketing will set an annual goal for financial revenue to be raised through cause-related marketing, corporate social responsibility and sponsorship programs with identified and cultivated prospects, and successfully achieve goals. --- Prepare program pitches for each target, present the plans, execute and steward the programs and stakeholders. Special Events --- Participate as a member of the events team to provide video and other assets that contribute to the communication of the message. --- Participate with leadership team in developing and executing 35th anniversary commemorations. Planning and Budgeting --- Develop and achieve marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives, evaluate and report progress to the President and CEO and the Board. --- Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function. --- Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific business of the organization and use this information to help the organization operate with initiative and innovation. --- Passion for community service and social justice. --- Bachelor's degree in marketing, communications or related experience. --- 7 - 10 years' experience with record of increasing responsibility. --- Knowledge of the digital landscape including best practices and understanding of use of social media, website and email marketing for brand building and development. --- Excellent project management skills with ability to prioritize. --- Experience managing and mentoring staff; and negotiating with and managing vendors. --- Budget allocation and management experience. --- Experience in and knowledge regarding at least one of the product industries (examples: retail or wholesale, apparel, footwear, toys and juvenile products, home goods) highly desirable. --- Demonstrated success in lead generation and/or direct marketing desirable. --- Experience with commercial co-venture agreements and other charitable marketing strategies desirable. --- Knowledge of design principles as they relate to marketing. --- Excellent decision-making and leadership skills. --- Experience with Salesforce, Pardot and direct mail a plus. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Keywords: Confidential, New York , Director of Marketing & Communications, Executive , New York, New York

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