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Programmatic Media Manager

Company: Verizon
Location: New York
Posted on: May 24, 2020

Job Description:

What_You ll_Be_Doing... You will be responsible for programmatic and paid social media strategy, execution and optimization across all inventory types to achieve brand and business objectives. You will structure, build and lead a team of strategists that will execute the newly developed programmatic and paid social strategy across select units within Verizon Consumer Group or Verizon Business Group. With your expert knowledge of the tech landscape and the evolution of programmatic and paid social buying, you will keep internal leadership, media and ad teams educated on emerging technologies. Additionally, you will advise Verizon Media Group s product team on their roadmap to drive differentiatio for our owned technology in a highly competitive landscape. You will engage and influence stakeholders across the organization with respect to media technology and operations while managing and developing the in-house programmatic and paid social team. * Developing and executing bold, innovative strategies for Verizon s approach to programmatic and paid social buying. * Partnering with Verizon Media Group on driving the product roadmap and expanding their programmatic capabilities into the broader marketplace. * Partnering closely with other media leaders (Consumer, Brand, Business, Search, Social, and Analytics) to support the execution of the newly developed Digital COE. * Supporting efforts across partner units within Verizon (Operations, Experience, Technology, CRM) to create improved digital experiences across all touchpoints. * Educating internal teams on the evolution of programmatic technology and paid social strategy, what s leading in the marketplace and what tech can be utilized. You'll_Need_To_Have What we re looking for... * Bachelor s degree or four or more years of work experience. * Six or more years of relevant work experience. * Marketer / agency / consultative services experience in programmatic media strategy and investment. * Experience with analysis and reporting. * Fluency in data-driven targeting and reach strategy. * Experience managing projects across multiple stakeholders. * Willingness to travel to NJ minimally. Even_Better_If_You_Have * Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc. * Ability to manage all self-serve programmatic and social channels (display, video, social, dOOH, audio, native) and launch new channels. * Experience with primary buying platforms & formats (Google, Amazon AAP, VMG, Facebook/Instagram, Snap, Twitter, Pinterest). * Experience with leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom). * Knowledge of Ad verification and brand safety tools (IAS, DoubleVerify, Moat). * Ability to maintain accurate financial records. * Ability to analyze data, optimize and ensure campaign goals are being fully met. * Experience with management of programmatic budgets of at least fifty million dollars. * Programmatic leadership experience within Agency Trade Desks, Management Consultancies or brands with in-house programmatic capabilities. * Experience with managing teams of at least five people and established high team morale through constant change and intense workloads. * Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically. * Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape. * Experience building and executing programmatic buying strategy. * Experience with management of agency relationships and resources, and ability to influence across divisions, departments and teams. When you join Verizon... You ll have the power to go beyond - doing the work that s transformin people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we ll go far. Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better. Job Family: MKT Business Unit: STDBU

Keywords: Verizon, New York , Programmatic Media Manager, Executive , New York, New York

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