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Senior Manager, Product Marketing

Company: Zillow Group
Location: New York
Posted on: July 1, 2020

Job Description:

About the team StreetEasy's real estate marketplace has changed the way New Yorkers seek and find their homes. We are looking for an experienced marketer to lead StreetEasy's product marketing efforts as we continue to improve on every aspect of the New York real estate experience. The Senior Product Marketing Manager will be responsible for leading the collaboration of Marketing with the Product, Strategy and Sales teams to bring impactful new products to market as well as improve on the success of those already launched. Strong candidates will have extensive experience creating and optimizing marketing strategies and campaigns that grow product awareness and adoption. They'll be able to effectively partner with product development teams in tech-driven organizations, developing and launching new products that clearly identify and address customer needs. The right candidate will have a proven track record leading cross-functional teams, and will be ready to step into a marketing leadership position at a fast-growing and dynamic tech company. About the role - Collaborate with product, strategy and sales teams early in the product planning process to identify target audience, build a compelling core value proposition and messaging; identify optimal messaging channels for upcoming launches. - Develop comprehensive Go to Market plans to shepherd new products through launch; identify and build engagement strategies across customer touch points and channels. - Partner with Sales Strategy to develop strategic positioning and build marketing materials for new and existing sales team products + sales plays. - Manage, mentor and foster growth of a small product marketing team. - Partner with the Analytics team to gather and synthesize campaign performance data; improve campaign performance through the application of rigorous analysis. - Drive continuous process improvement; consistently inform and collaborate with partners across the organization to drive business results. Who you are - 8+ years of marketing experience with focus on consumer and B2B product marketing; extensive experience creating and scaling marketing programs that drive product adoption. - 2+ years experience managing and growing a team. - Experience conceptualizing and executing marketing messages and materials for sales teams. - Strong understanding of agile product development lifecycles and processes; demonstrated ability to work with product development teams to advocate for customer marketing needs in the development process. - Excellent communication skills; proven success leading high-performing cross-functional programs/projects/teams - Outstanding analytical skills, ability to translate data into actionable insights. - Entrepreneurial, creative, organized, and proactive. Get to know us StreetEasy is New York City's leading local real estate marketplace providing accurate and comprehensive for-sale and for-rent listings from hundreds of real estate brokerages throughout New York City and the major NYC metropolitan area. StreetEasy is part of Zillow Group, whose mission is to build the largest, most trusted and vibrant home-related marketplace in the world. At Zillow Group, we're powered by our inclusive work culture, where everyone has the support and resources to do the best work of their careers. Our efforts to streamline the real estate transaction is supported by our passion to empower people and enrich lives around everything home, a deep-rooted culture of innovation, a fundamental commitment to Equity and Belonging, and world-class benefits. But, don't just take our word for it. Read our reviews on Glassdoor and recent recognition from multiple organizations, including: Fortune 100 Best Companies to Work For (#69), Fortune Best Workplaces for Diversity (#38), Fortune Best Workplaces for Parents (#31), Fortune Best Workplaces for Women (#20), Fatherly's Best Workplaces for New Dads (#37), JUST Capital 100 Company (#69), Bloomberg Gender Equality Index constituent. Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know. See what information we collect about you.

Keywords: Zillow Group, New York , Senior Manager, Product Marketing, Executive , New York, New York

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