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Vice President, Tech Commercialization

Company: Shiseido Company, Limited
Location: New York
Posted on: July 1, 2020

Job Description:

We're looking for a candidate to fill this position in an exciting company.

  • Actively champions technology innovation from the global Technology Hub with Global Brands and Region Commercial / Business Owners. Based on their interest and opportunities, shortlists potential Brands / Regions for the technology launch and presents these for Executive Steering Committee review.
  • Articulates the vision and consumer experience that will be delivered by the technology, and brainstorms with Brands and/or Regions potential applications to enhance consumer experiences.
  • Refines the features/functionality in the technology with the Brands and/or Regions to maximize commercial impact - measured by consumer acquisition/retention, sales growth, or enhanced key retailer partnerships. Relays these product and functional requirements to the Technology Hub engineering teams for development.
  • Supports the Regions in developing a pitch for strategic retailers or platform partners to achieve scale and maximize the impact of the technology launch.
  • Shapes and oversees consumer research, testing the technology concept, and/or testing the MVP (Minimum Viable Product) to collect feedback and insights to inform engineering development and prioritization of efforts.
  • Co-develops or "pressure tests" the go-to-market and launch plan with the Brand or Business Owners, driving an ambitious but realistic plan that maximizes business goals and KPIs.
  • Supports Brand or Business Owners in creating the business case for Steering Committee review and approval.
  • Tracks results and business impact against defined KPIs post-launch, collaborates with Brand or Business Owners in identifying improvements for future releases, and reports on results to the Steering Committee.
  • 4-5 years of Brand Marketing experience in Prestige Beauty or Luxury Goods desired.
  • Product Marketing experience in lifestyle consumer technologies (e.g. Apple, Fitbit, etc.) preferred.
  • Experience with directing and overseeing qualitative and quantitative consumer research preferred.
  • The ideal candidate will have a passion for beauty (makeup and skincare), the creativity to challenge conventional wisdom, and a desire to disrupt consumer engagement models and transform customer experience.

Keywords: Shiseido Company, Limited, New York , Vice President, Tech Commercialization, Executive , New York, New York

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