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Marketing Manager

Company: Marks Paneth LLP
Location: New York
Posted on: September 17, 2020

Job Description:

Marks Paneth LLP is an award-winning, top 50 nationally ranked professional services firm offering accounting, auditing, tax, litigation support, technology consulting and financial advisory services to middle market private and family owned businesses, high-net-worth individuals, nonprofit organizations and government entities. The most important element of our culture is our unrelenting client focus. Our professionals employ a deep understanding of our clients' businesses, a commitment to their unique goals and a relentless determination to help them reach success. At Marks Paneth we share in our clients' passions to help move their businesses forward.We serve a wide range of industries including real estate and hospitality, nonprofit and government, wholesale and retail distribution, manufacturing, media and entertainment, and professional service firms.--The firm's headquarters are in New York City with offices throughout the mid-Atlantic.--Our international services are expanded through our membership in Morison KSi, an international association of accounting firms with members in over 75 countries.--Job Description:The Marketing Manager is a key member of the firm-wide marketing team focused on top-line growth and development of a designated portfolio of major industry and/or service line practices. Reporting to the CMO, the Marketing Manager serves these practices as major internal "client accounts," managing the relationship and leading the development and execution of firm-wide, practice-specific marketing plans. This role ensures that firm strategies, resources, programs and tools are effectively deployed throughout the practices and across the organization.--The Marketing Manager will possess strong digital marketing capabilities, and related analytical abilities for measuring results, to support the firm's emphasis in serving clients' needs online. Responsibilities:Serve as a strategic partner to service/industry line leaders, marketing and business development professionals regarding brand and marketing programs and activities, and the creation of specific deliverables.Develop and manage integrated programs including - content strategies, media relations, digital and social media, thought leadership, advertising, events, webinars, and lead generation.Collaborate with marketing team to implement programs, oversee deliverables and ensure adherence to budgetary requirements.Champion the Marks Paneth brand and the brand strategy for specific practices to ensure marketing and communications reflect the firm's messages, brand positioning and visual identity.Analyze program results in driving customer engagement, leads, pipeline and revenue.Support revenue growth and business development, including targeting, market research and collaborating with practice areas on RFP responses. Help partners to spot and respond to client opportunities using research.Build a deep understanding of Firm, partner, and segment/niche objectives to tie the marketing strategy to desired practice group outcomes and broader strategy.Identify synergies with other offices and practice groups, to ensure that business line partners collaborate where suitable with other partners regionally to win work and raise profile.Develop and share best practices.Supervise, coach and mentor marketing staff, as needed.Education: Bachelor's degree in Marketing, Communications, English, Journalism, Business Administration or other related field required. Experience: Seven or more years' experience working as a marketing professional in a regional or national accounting, financial consulting, business advisory or other professional services firm is required.*Candidates who--do not--have professional services firm experience--will not--be considered; accounting firm experience will be given the highest priority.Knowledge of marketing strategies, including a good understanding of integrated marketing processes, tactics and their application in a professional services organization.Excellent verbal and written communication, as well as the ability to present and facilitate.Consultative approach to working with marketing and client service professionals at all levels, including leadership.Exceptional project management skills and organizational skills, including ability to effectively manage marketing budgets.Knowledge and understanding of emerging issues that impact the accounting industry and keen awareness of the competitive landscape.Experience with marketing measurement techniques and tools, and communicating and reporting results of marketing programs to the respective leadership teamsThis position will be based in NYC. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.--Marks Paneth takes affirmative action in support of its policy to and advance in employment individuals who are minorities, women, protected veterans, and individuals with disabilities.

Keywords: Marks Paneth LLP, New York , Marketing Manager, Executive , New York, New York

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