Executive Director, MAC Global Online Marketing
Company: The Est--e Lauder Companies Inc.
Location: New York
Posted on: January 15, 2021
Executive Director, MAC Global Online Marketing
- New York, New York
- Online / E-Commerce
- MAC Job Description Position Summary
The Executive Director, MAC Global Online Marketing, will drive the
online strategy and initiatives to win, serve and retain customers
with best-in-class customer experiences across our owned brand
sites and online partner doors, driving engagement and conversion
This role will develop go-to market strategies, marketing programs
and experiences supporting new product launches, key moments and
hero products in close partnership with cross-functional teams,
including global product marketing, global consumer engagement and
This role will create, in close collaboration with global consumer
engagement and creative, a seamlessly integrated customer journey
from discovery to purchase within the social, digital and
omni-channel ecosystem, driving organic traffic, engagement and
Finally, this role will be working closely with Regional online and
marketing teams, and key affiliates to plan and rollout these
global initiatives while driving local relevance.
Reports to: Vice President, MAC Global Online
---Director, MAC Global Online Marketing
---Director, MAC Global Online Merchandising
---Coordinator, MAC Global Online
Job Location: MAC office, 233 West Spring Street
---Develop global digital customer experiences and marketing
programs driving engagement and sales for new product launch, key
moments and hero products
---Manage global launch calendar by working with global marketing
and regional/local partners.
---Lead implementation of key programs, especially related to
product launches, priority product support and new businesses
---Develop effective relationships with regional and affiliate
teams to execute global brand and online strategies and all e/m
---Work with NA team to support development and implementation of
global online marketing programs and pilot programs.
---Identify, understand and manage global e/m commerce
capabilities, business plans and local business challenges.
---Drive sales growth on brand sites and retailer sites by rolling
out key "Win Big" eCommerce activities.
---Lead Regional Status calls to review global, regional and
affiliate strategies, plans and results.
---Promote governance for in-market strategy execution and
performance assessment by providing KPI framework and sharing best
---Own the overview of the state of our online businesses within
regions and affiliates and manage specific actions/needs to enhance
---Work with analytics and production teams to build, rollout and
optimize programs based on analytics and best practices.
---Develop and oversee the ongoing maintenance of an actionable
global analytics dashboard. Conduct post mortem analytical
overviews on special projects.
---Guide eCommerce partners towards new business activities that
have been proven successful throughout all online ELC brands. Work
with Regionals to localize and customize new efforts.
---10+ years in a leadership position developing global online
---Digital marketing expertise, in particular SEM and SEO
---Proven and consistent track record of executing against an
aggressive growth strategy and delivering results.
---Deep knowledge of global online business models and e/m
---Experience working within a matrix environment.
---Needs to be a creative thinker and problem solver, thrive in
fast paced environment, prioritize and oversee multiple projects at
once, have attention to detail and work well with cross functional
---Strong project management skills with the ability to handle
---Strong written and verbal communication skills, ability to
create and deliver Executive level presentations.
---BA/BS required, MBA Preferred
Job: Online / E-Commerce
Primary Location: US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 207561
We are an equal opportunity employer. Minorities, women, veterans,
and individuals with disabilities are encouraged to apply. It is
Company's policy not to discriminate against any employee or
applicant for employment on the basis of race, color, creed,
religion, national origin, ancestry, citizenship status, age, sex
or gender (including pregnancy, childbirth and related medical
conditions), gender identity or gender expression (including
transgender status), sexual orientation, marital status, military
service and veteran status, physical or mental disability,
protected medical condition as defined by applicable state or local
law, genetic information, or any other characteristic protected by
applicable federal, state, or local laws and ordinances. The
Company will endeavor to provide a reasonable accommodation
consistent with the law to otherwise qualified employees and
prospective employees with a disability and to employees and
prospective employees with needs related to their religious
observance or practices. Should you wish to apply for this position
or any other position with the Company and you believe you require
assistance to complete an application or participate in an
interview, please contact USApplicantAccommodations@Estee.com.
Keywords: The Est--e Lauder Companies Inc., New York , Executive Director, MAC Global Online Marketing, Executive , New York, New York
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