Product Marketing Manager

Company: Landing Point
Location: New York
Posted on: January 15, 2021

Job Description:

The Role
Technology firm is seeking a full-time Senior Product Marketing Manager to join their U.S Marketing team, to lead product marketing content development and support sales enablement needs.
Job Description

• Develop internal and external product marketing content
• Write detailed plans for new product launches and manage the implementation of launch plans
• Lead development of core collateral for sales enablement and key marketing tactics, including whitepapers, blog posts, bylines, webinars and speaking engagements.
• Provide training resources for sales and customer success teams.
• Gather competitive intelligence on the referral marketing landscape and provide guidance on how best to position firm in this dynamic and evolving space
• Be the go-to-person for new product knowledge and analyze market trends, competitive intelligence, and analytics.
• Ensure all product-related content communicates the value of our platform in our customers--- language, including sales collateral, newsletters, webinars, messaging, web copy, product videos, case studies, blog posts, and more
• Create and maintain a library of product documentation, comprising specs and user guides Required Skills:
  
  • At least 4 years of experience as a Product Marketing Manager (B2B, SaaS experience- Must)
  • Strong written and verbal communication skills.
  • Proven ability to work in a fast pace, high load business environment.
  • Analytical thinker.
  • Proactive, creative, self-initiated and quick learner
  • Experience in the public safety field, a big advantage

Keywords: Landing Point, New York , Product Marketing Manager, Executive , New York, New York