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Product Marketing Manager

Company: Landing Point
Location: New York
Posted on: January 15, 2021

Job Description:

The Role
Technology firm is seeking a full-time Senior Product Marketing Manager to join their U.S Marketing team, to lead product marketing content development and support sales enablement needs.
Job Description

  • Develop internal and external product marketing content
  • Write detailed plans for new product launches and manage the implementation of launch plans
  • Lead development of core collateral for sales enablement and key marketing tactics, including whitepapers, blog posts, bylines, webinars and speaking engagements.
  • Provide training resources for sales and customer success teams.
  • Gather competitive intelligence on the referral marketing landscape and provide guidance on how best to position firm in this dynamic and evolving space
  • Be the go-to-person for new product knowledge and analyze market trends, competitive intelligence, and analytics.
  • Ensure all product-related content communicates the value of our platform in our customers--- language, including sales collateral, newsletters, webinars, messaging, web copy, product videos, case studies, blog posts, and more
  • Create and maintain a library of product documentation, comprising specs and user guides Required Skills:
    • At least 4 years of experience as a Product Marketing Manager (B2B, SaaS experience- Must)
    • Strong written and verbal communication skills.
    • Proven ability to work in a fast pace, high load business environment.
    • Analytical thinker.
    • Proactive, creative, self-initiated and quick learner
    • Experience in the public safety field, a big advantage

Keywords: Landing Point, New York , Product Marketing Manager, Executive , New York, New York

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