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Innovation Director, Core Portfolio

Company: Pernod Ricard Espa--a SA
Location: New York
Posted on: January 15, 2021

Job Description:

Introduction: --PR North America is the largest region globally for the company. The market is diverse with some states that have awareness and usage of specific spirt categories and Pernod-Ricard brands, and others that are emerging. The spirit industry in North America is complex and constantly evolving. It's a fun and challenging environment with plenty of opportunity to make a mark. It's also an exciting time to be a key part of the Group's Marketing Transformation, with a significant step-up in Innovation at Pernod Ricard and the creation of the new North America Regional Innovation Hub.--The person needs to be a senior, experienced innovation expert, who thrives with complex projects, has strong project management and influencing skills, who knows how to truly collaborate for superior results and who is truly passionate about innovation. The person should also have strong leadership and team management skills, managing a diverse team spread across different locations. They need to have that #Gamechanger spirit that will make them go the extra mile to impact the business.--Job Aim: --To deliver this vision this role will:--

  • Help bring to life the PRNA Innovation HUB vision with both a local focus to take on US pipeline and global partnership to co-create innovation with Brand Companies.
  • Establish Consumer Centricity, as a best practice and key ingredient in the Pernod Ricard brand building model, across the business by putting consumers, shopper and customers at the heart of all decision making.
  • Create and Manage an Innovation Strategy for each brand, and a Cross-Portfolio Roadmap for the Portfolio
  • Develop a robust three year pipeline working across these biggest brands in the PRNA Portfolio (Jameson, The Glenlivet, ABSOLUT, and Malibu; others TBC) to influence and drive growth, identify and build on cross-portfolio/brand platforms.
  • Partner with Brand Teams and Commercial Organization to successfully develop, optimize, launch and track these innovations in market (the latter steps in conjunction with local brand team); set up relevant KPIs for these Core Brands according to the business needs/strategy of the market and in line with the local and global brand priorities.
  • Foster collaboration and drive for action working with local and Global Brand Companies, CORBY, NBV, key cross functional partners and Regional Innovation HUBS where relevant.
  • Proactively contribute to the global Pernod Ricard Innovation community to build and share learnings with the International Innovation HUBs, Brand Companies and Global HQ teams.
  • Coordinate with Local Brand Marketing Teams: to gain alignment on innovation platforms, pipeline, agenda for the region, sign-off on local brands' innovation initiatives.
  • Manage and develop a diverse team of Innovation Experts (both directly and dotted line): Handling insights, ideation, development, operations/R+D, through to launch and go to market strategies across the market . This will require strong management and leadership from the Innovation Director, with the ability to lead cross-functional teams and stakeholders across many geographies.--Roles and responsibilities:--Help develop and bring to life PRNA Innovation HUB vision to deliver leading edge innovation capabilities
    • Working with Sr. Leadership and a cross-functional team, create a consumer-centric Innovation HUB to deliver incremental sustainable growth across the portfolio.--
    • Help resource, staff and train a top-notch team of innovation talent to drive growth on the Core Portfolio.
    • Oversee and manage the innovation governance process for the Core Portfolio, facilitate innovation progression across a number of new product initiatives simultaneously, influencing key cross functional partners.
    • Identify and enhance the detailed ways of working with Local & Global Brand Companies and Market.
    • Ensure that methodologies / approaches / framework developed are value add and facilitate local and global market needs. --Drive consumer centricity across the business:
      • This team is building innovation for the North America consumer for the biggest Pernod Ricard brands (Jameson, ABSOLUT, The Glenlivet and Malibu; others TBC), thus consumer/market evidence will be needed to bring along partners and ensure the North America focus.
      • Leverage analytic, insights, and test, learn & optimize (TLO) methodologies to deliver consumer relevant innovation.
      • Build insight testing throughout the stage-gate process, establish clear criteria to advise go to market go/no go decision.--
      • Incorporate a holistic approach to include the consumer, sales, Retailer and Distributor feedback to identify and enhance innovation efforts
      • Balance rigor, data and TLO for speed to market.
      • Embed consumer-centricity from ideation to execution.Create and manage an Innovation Strategy, Roadmap, Pipeline & KPIs according to the business needs/strategy of the markets:
        • Lead the team to help identify and build out the largest innovation opportunities in the North America market.--
        • Build out strategic innovation platforms that cut across the portfolio and drive big ideas across the Core Portfolio to deliver incremental, sustainable innovation to market.--
          • Create a mid/long-term roadmap grounded in consumer insights, that leverage demand, and create a true sustainable advantage versus competition for each brand.
          • Mine the innovation pipeline for quick wins that are relevant to the market or "lift and shift innovation" that fit North American demand opportunities for year one launch while also building out the long-term innovation pipeline
          • Work the innovation pipeline to move projects through the system, deliver on P&L responsibilities while balancing the critical aspects of the innovation that aren't negotiable.
          • Share the innovation roadmap with strategic partners including the local brands, CORBY, BrandCos, NBV, and other International Hubs in innovation forums to drive excitement, collaboration and buy-in.
          • Establish KPIs to measure innovation development progress and post-launch success.--Foster strong collaboration and interaction with cross functional partners, local and global brands.
            • Challenge / inspire business opportunities and identify possible synergies and pain-points in the North American market to identify opportunities for both countries or country specific needs.
            • Ensure strong collaboration on common projects with Brand Companies, Local Brands, CORBY, Operations and Sales through ideations, working sessions, commitments, and agreed-upon KPIs.
            • Support best practice share outs with other International Hubs, Global and Local Brand Companies, Global PR Headquarters, and Marketing teams.
            • Push and support excellence in delivery (Post-Evaluation Analysis, reporting etc---).
            • Foster Innovation network (regular meetings, sharing sessions).--Coordinate and support local brands and Affiliate Innovation:
              • Coordinate and align on the innovation opportunity and pipeline across Canada (CORBY) and the US.
              • Support innovation stage gate process--Wider contribution at Regional level: Play an active and strongly engaged role in raising the standard and profile for Marketing across the North America region. Be an active contributor towards the overall Marketing Transformation of Pernod Ricard.--Scope of role:--
                • Direct Reports: Responsible for development and management for team of 3 -4 Innovation Marketers and coordinating support for innovation development working with Insights and local brand teams.
                • Indirect Reports: Responsible for influencing and coordinating support for innovation development working with Brand Companiess, Finance, Legal, R&D, Operations, and Sales and the rest of the innovation hub.
                • Key external contacts: Research suppliers, creative agencies, consultants, industry experts, External Collaborators
                • Key internal contacts: PRNA Marketing Teams, Management Entities in PRNA, HQ, Local and Global Brand Companies, CI COEs and CI planners across Brand & Market Company community
                • Budget responsibility: P&L Responsibilities--Geographical scope
                  • local (proportion in %: 80)
                  • International (proportion in %: 20)Participation in committees, etc.
                    • Innovation Leadership team (GBD + 3 Regional Hub Directors)Travel (as % work time):
                      • Within US: 10-20%
                      • Post Covid: 20-30% travel including international to Brand Companies and Paris--Who are we?
                        Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT-- Vodka, Chivas Regal-- Scotch Whisky, The Glenlivet-- Single Malt Scotch Whisky, Jameson-- Irish Whiskey, Malibu--, Kahl--a-- Liqueur, Beefeater-- Gin, and Avi--n--- Tequila (through a joint venture with Tequila Avi--n); such superior wines as Jacob's Creek-- and Brancott Estate--; and such exquisite champagnes and sparkling wines as Perrier-Jou--t-- Champagne, G.H. Mumm--- Champagne and Mumm Napa-- sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/ --Working at Pernod Ricard--Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.Benefits
                        Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.--
                        • Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
                        • Offers will be subject to United States local terms.Job Posting End Date:Target Hire Date:2020-12-01-08:00Target End Date: Posted 2 Days Ago Full time JR-011397 About Us Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of ---8,448 million in FY20. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jou--t champagnes, as well Jacob's Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard's brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group's decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of "Cr--ateurs de Convivialit--." As reaffirmed by the Group's strategic plan, "Transform and Accelerate," deployed in 2018, Pernod Ricard's strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), "Good times from a good place." In recognition of Pernod Ricard's strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis. Pernod Ricard is also a United Nation's Global Compact LEAD company.

Keywords: Pernod Ricard Espa--a SA, New York , Innovation Director, Core Portfolio, Executive , New York, New York

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