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Senior Marketing Manager, Consumer Subscription Products

Company: Meredith Corporation
Location: New York
Posted on: January 15, 2021

Job Description:

Senior Marketing Manager, Consumer Subscription Products New York- NY 225 Liberty Washington-Seattle Job TitleSenior Marketing Manager, Consumer Subscription ProductsJob Description Smart, ambitious Marketer to grow Meredith's digital consumer products businesses. Jump into and play a key role on the team challenged with identifying strategies and tactics for scaling the existing portfolio, and with driving the strategy and go-to-market execution of future consumer subscription products. I. Job Summary - Major goals and objectives.

  • Scale the reach, awareness, and consumer revenue of Meredith's existing and future consumer products (Cozi Family Organizer mobile app, Cooking Light Diet, and new products that may include additional apps, paywalls)
  • Be a key player on a small marketing team where you'll contribute directly to the strategy, planning, and execution of programs that lead to product awareness, customer acquisition, and revenue.
  • Work cross-functionally - Edit, Product, etc. - on new features, new acquisition strategies II. Essential Job Functions
    • Lead and execute acquisition, engagement, and subscription marketing strategies and campaigns across multiple channels (i.e., app stores, display, email, social, search, affiliate, partner marketing.)
    • Analyze, test, and continually optimize campaign response and effectiveness
    • Continuously optimize conversion flow, minimize churn
    • Define and master the underlying business levers and drivers of our portfolio of existing subscription businesses to make data-informed decisions about business performance and growth opportunities; define hypotheses on business levers for new product launches.
    • Develop and execute all acquisition programs in conjunction with internal groups at Meredith. Coordinate and execute multiple campaigns. Manage campaign process including schedules, creative process, materials, and operation details
    • Budgeting, Reporting and Analysis: monitor budget/forecast projections, ensure appropriate tracking and financial efficiencies; prepare reports and analyze campaigns to determine future plans and profitability.
    • Clearly define success metrics, KPI's and reporting prior to implementation and provide performance analysis/insights post campaigns.
    • Stay up-to-date on new marketing channels, suggest innovation in our marketing approaches III. Minimum Qualifications and Job Requirements Specific Knowledge, Skills and Abilities:
      • Demonstrated record of success driving acquisition to paid subscription products - preferably digital products - through cross-channel efforts such as Search Marketing, Social Media, Influencer/Partner Marketing, Affiliate/Referral Networks, etc.
      • Experience in marketing mobile apps via mobile app install campaigns, e.g. via Apple Search Ads, Google Play Network, and Facebook
      • Data-driven, with an aptitude for and interest in working with data to continuously improve marketing programs, improve engagement metrics and deliver upon overall company goals and metrics
      • Experience designing and executing A/B tests to drive acquisition, conversion, revenue optimization
      • Outstanding verbal and written communication skills, ability to make metrics-driven recommendations to cross-functional key stakeholders
      • Strong attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
      • Excellent relationship building skills with a demonstrated capability for creating innovative ways to engage with individuals in person and online
      • 7-10 years in a marketing role focused on acquisition/engagement of subscription-based products or services
      • Preferred Experience includes experience with new product launches, with paid mobile apps, with paywalls
      • BA/BS in Marketing or related fieldIt is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees #NMG# Posted 30+ Days Ago Full time JR09074 About Us We are Meredith Corporation, a publicly held media and marketing services company founded upon serving our customers and committed to building value for our shareholders. We are on the pulse of pop culture, entertainment, food, fashion and lifestyle, news, business and finance, and sports. Meredith Corporation has been committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platforms - including broadcast television, print, digital, mobile and video - to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith's National Media Group reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as entertainment, food, lifestyle, home, parenting, beauty and fashion. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. and at walmart.com , and The Foundry, the company's state-of-the-art creative lab and content studio. Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce more than 700 hours of local news and entertainment content each week, and operate leading local digital destinations. Our employees are Meredith Corporation's most important resource. We are always on the lookout for bright, creative talent to be part of the Meredith team. At Meredith, we favor an entrepreneurial spirit and reward excellence and achievement. Apply today, and come work with the most amazing talent in media!

Keywords: Meredith Corporation, New York , Senior Marketing Manager, Consumer Subscription Products, Executive , New York, New York

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