Creative Content Director US
Company: Pernod Ricard
Location: New York
Posted on: January 15, 2021
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Job Description:
The Absolut Company is part of the Pernod Ricard Group and
consists of 500 talented employees from all over the world. The
Absolut Company is responsible for the global production,
Innovation, Strategic Marketing of Absolut Vodka, Malibu and
Kahl--a. At The Absolut Company, we offer you a position in our
fun, high-performing team that loves what we do. You will be part
of a global organization, working with iconic brands in a
world-class learning environment. We are a proud company with a
genuine Passion for progression and company values; We are TAC -
Together - Audacious - Committed. Absoluts legacy of diversity,
creativity and cultural provocation has made it truly iconic. Over
the years, it has been reinterpreted to the extent that its status
has been challenged. It is clear that the brand and the business
needs to create more impact, to be more relevant to the "legal
drinking age" generations than ever before. So, the expectations -
especially for this position, as it will lead a creative brand into
more creative and disruptive space - are extremely high. The
Creative Content Director for NA is a new position, and it's the
first time Pernod Ricard NA will have a specialist creative
function within its structure. Professionalism, maturity,
experience and diplomacy skills are necessary to understand and
align with the extended organization is an imperative. In general,
the Creative Content function now has much more responsibility, as
the position now bridges two critical competencies, in order to
improve integration - Communications and Digital Content. Beyond
integration specifically, the secondary purpose of this role is to
increase the creative height across its key consumer connections,
and by doing so, maximize the impact the brand will have with
consumers in NA. With this desired effect, it will also bring
visibility and celebration by winning awards in the creative
industry - like it had 30 years ago. The third is to work closely
with the Head of Brand Creative- NA in supporting the Global Team
in Stockholm gather the right consumer insights and communications
planning processes for the NA Market. This is done to ensure that
the global team is considerate of the local market dynamics when
driving Global Brand and Product storytelling. This will allow the
NA team to focus mainly on the amplification of the assets created
by the global team. If there are unique opportunities, agreed to
and aligned at the Global level, the NA Market team can move
forward with origination (concept through execution). Importantly,
there will likely be opportunities for the Creative Content
Director Absolut to drive Global initiatives - this will be based
on workload, interest, competencies, resource. Accountabilities /
Responsibilities * Bring to life the Global Brand Strategy in NA *
Ensure consumer trends and insights for NA are captured by the
Global Team in Stockholm. * Work closely with NA market & line
manager to develop the following * Communications Planning for NA *
Content Strategy for NA * Creative Concept for NA * Creative
Executions - including image assets for Channel for NA * Drive
creative and strategic Leadership - from vision to creative
partners - across the NA organization, and support them in the
following: * FY Brand Plan and Strategy, * FY Budgeting and
Resource, * Provide Pernod Ricard NA with visibility on Global
Communications Strategies, Concepts, Executions, * Lead
amplification of Absolut Global assets in NA * Drive from concept
to execution for NA lead creative campaigns, * Define with the
Business Acceleration team in Stockholm unique Brand and Commercial
opportunities, when and if necessary. * Work with line manager, to
include Market Scopes of Work within the Global agency retainers.
Participate in the following discussions: * Annual Fee negotiation
(new scope including Market needs), * Ongoing project management,
including budget tracking, * End of year performance assessment. *
Work with the Global In-House Studio Manager to define a scope of
work, if needed: * From ATL to BTL, ensure visibility on the FY
initiatives that will allow us to act nimbly and effectively for
the appropriate projects for the Market. * Support Pernod Ricard NA
on content within and beyond the brand campaign, when and if
necessary. * Ensure internal visibility of the creative content
within Pernod Ricard - from myPortal, to leadership support of key
initiatives. Academic (Qualifications) & Professional experience
required: * University degree in business/marketing. * Minimum 12
years marketing experience within globally managed business - from
major FMCG companies, spirits, car industry, luxury goods or
leading global brands such as Nike, Apple, Google. * Digital or
Advertising agency experience is mandatory, as an Account leader. *
International experience highly desirable. * Must be fluent in
English. Functional Competencies * Creativity * Writing Creative
Briefs * Creative Production (Traditional and Digital) * Digital
Media Proficiency * Comprehension of youth culture, including an
understanding of tribes - from Street to Music, etc. - and the
aesthetics popular with these subcultures * Agency/Partner
Management * Business Intelligence * Project Management *
Understanding of Events/Experiences Leadership Attributes &
Competencies * Strategic Mindset * Cultivates * Innovation * Tech
Savvy * Collaborates * Courage * Customer Focus Pernod Ricard USA
is an Equal Opportunity Employer of Minorities, Females, Protected
Veterans, and Individuals with Disabilities. Offers will be subject
to United States local terms. Job Posting End Date: Target Hire
Date : 2020-10-01-07:00 Target End Date :
Keywords: Pernod Ricard, New York , Creative Content Director US, Executive , New York, New York
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