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CRM Manager (Organic Beauty Brand)

Company: The Talent Magnet
Location: New York
Posted on: February 25, 2021

Job Description:

RESPONSIBILITIES* Formulate innovative CRM strategies based on customer insights that create unique customer experiences * Develop and implement programs for customer on-boarding, lifecycle management, and retention* Develop and implement a Loyalty Program within the lifecycle management of highly engaged customers to further drive retention, increased purchase frequency, cross category purchases, IPT and ROI* Develop a Customer Feedback Program, providing insights to cross-functional partners * Plan and implement a comprehensive calendar to orchestrate all planned CRM programs and activities using direct mail, email, etc. including ideal number of touches for each* Complete analysis/consolidation of CRM campaigns using control techniques and corporate reporting tools to measure success / ROI. Succinctly and clearly summarize and communicate results and learnings to optimize future campaigns* Use a variety of tools/metrics to draw insight into BRAND data: cross channel purchase patterns, SKU purchasing preference, geographical analysis, etc* Use campaign history and other consumer insight to create appropriate segments for targeting and analysis* Develop measurement and analysis guidelines, giving framework for success, based on customer metrics as well as brand strategy* Manage end-to-end execution of direct mail campaigns - upon receipt of creative direction * Provide information in order to educate stores on data capture best practices/ monitor results* Run research for Loyalty programs across industries and provide recommendations?REQUIREMENTS* Bachelor's degree required* Strong experience in CRM and Consumer Analytics with a proven track record of driving CRM strategy and implementing effective Omni-channel communications* 3 years of CRM experience (Beauty, Lifestyle, Luxury, Fashion, Retail)* Experienced in CRM technology management, (BRONTO a plus) with an understanding of marketing and operational databases, segmentation, and campaign management* Must have a passion for and strong knowledge of digital strategy, execution, and analytics.* Exceptional interpersonal + presentation skills* Must possess strong--STRATEGIC + ANALYTIC skills, highly detailed-oriented with unprompted follow-through.* Need to be flexible, determined and an excellent team player.* Ability to build, foster and nurture strong--cross-functional team relationships * Must have strong project management skills

Keywords: The Talent Magnet, New York , CRM Manager (Organic Beauty Brand), Executive , New York, New York

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