Senior Director/Head of Social, Editorial & Influencer Marke

Company: CBS Corporation
Location: New York
Posted on: February 25, 2021

Job Description:

Senior Director/Head of Social, Editorial & Influencer Marketing in New York, New York - Careers at NY-1515BWY - 1515 Broadway Skip Branding Senior Director/Head of Social, Editorial & Influencer Marketing in New York, New York - Careers at NY-1515BWY - 1515 Broadway Skip to Main Content Please Enable Cookies to Continue Please enable cookies in your browser to experience all the personalized features of this site, including the ability to apply for a job. Welcome page Welcome page Returning Candidate? Log back in! Senior Director/Head of Social, Editorial & Influencer Marketing Job Locations US-NY-New York Brand ViacomCBS Networks International Function Social Media/Fan Engagement Job Type Full-Time Staff iCIMS ID 2020-15179 About The Brand ViacomCBS Networks International (VCNI), a unit of ViacomCBS Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. ViacomCBS brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Overview and Responsibilities Join our ViacomCBS International Streaming team! ViacomCBS delivers premium content to audiences across digital/streaming and traditional platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people. ViacomCBS is home to premiere global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. This includes ViacomCBS streaming offering across both paid, with Paramount+/CBS All Access, Showtime, Noggin, and free with Pluto.TV. ViacomCBS media networks include Nickelodeon, Comedy Central, MTV, VH1, Paramount, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe and Paramount Channel. The streaming Marketing team is looking for a Head of Social, Editorial and Influencer Marketing; reporting to the SVP of International Marketing & Growth, this role will develop a broad strategy to maintain world-class standards for social media marketing. The ideal candidate will have proven experience using social media to build brands, create attention, grow communities, and generate user advocacy on a global scale. You know how to market leading consumer and/or entertainment brands via social media (paid and organic) and content (blog, digital content platforms), crafting transformative cross-channel campaigns around the customer experience. You are comfortable developing and executing social media strategies as part of a broader marketing strategy. As a leader on the Marketing Team, you will implement mechanisms and measurement tools that identify exciting opportunities to engage audiences and use new and existing content platforms. In addition, you'll use your extensive marketing experience to find new ways to integrate social media content/activations into traditional and digital marketing activities. A skilled storyteller, this individual combines the art of creation with eye for business and new technology fluency that can translate into key strategies and projects with team members across the company. Objectives & functions

• Planning and executing, along with the international teams, of our social media strategy from end to end. This includes ownership of planning, budgeting and content calendars, plus the development of best in market social creative tailored for each platform to maximize reach and engagement
• Collaborate with cross functional teams, agencies, publishers/platforms and other partners to identify, execute, and measure social media marketing
• Develop an editorial and publishing strategy and unique tone and perspective for our audiences across key social media platforms and beyond
• Establish repeatable methodologies and mechanisms that enable fast and responsive content development and distribution
• Engage and inform a passionate customer base and drive deeper connection with the brand
• Drive content amplification on existing and emerging social media platforms, as well as other mediums such as broadcast, digital publications, and influencers
• Handle a slate of ideas and the editorial process with internal and external resources
• Ideate and build content with a strong hook, point of view, and personality. Full of ideas and innovative ways to format, structure and presentation of these
• Lead the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best utilizes social media and digital platforms
• Collaborate with brand strategy to understand our audience and brand positioning, crafting a framework for critical metrics, goals, and attribution for success
• Oversee reporting and dashboards for marketing programs, communicating core information to Executive Leadership, Marketing, and PR/Comms teams
• Analyze performance and make both real-time and long-term recommendations for optimizations
• Be a specialist on market trends, providing inspiration and thought leadership on ways to engage customer cohorts Basic Qualifications
  • 10+ years' experience leading social media for large scale brands, ideally with a mix of agency and client-side experience
  • A strong understanding of both organic and paid social media, including platforms, trends and targeting approaches
  • An exceptional storyteller. You have proven ability to concept and produce high-quality social and A/V content. And you're good at it
  • Excellent proficiency in verbal and written communication in English Additional Qualifications
    • Master's degree in a related field (is a plus)
    • BS/BA in related field preferred
    • Experience also in media and subscription would be a plus
    • A creative nature. You are constantly looking for new ways to delight and encourage audiences
    • Knowledge in TV Content
    • Consumer of entertainment content and interest in it
    • Entertainment Market experience preferred
    • Capability to work in a fast-paced and constantly changing environment
    • Case studies of engagements directly led that demonstrate development and execution of social media strategies that connected with audiences, grew communities, and delivered on KPI's
    • You are spending tons of time on consuming video content personally
    • Sophisticated understanding of online social platforms and the native formats that work on each
    • Great editorial judgement and ability to find and know what's trending with our audience. You can find the story, angle and point of view to tell different stories and do so through video storytelling
    • Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams
    • Excellent data analysis skills, analytical mind and curious/entrepreneurial approach
    • Capacity to collaborate with different areas involved in the growth initiatives
    • Capacity to coordinate with International, and with different teams preferred
    • Intense bias for action in a fast-paced, sometimes ambiguous environment
    • Excellent interpersonal skills, entrepreneurial mindset and resilient spirit with experience navigating cross-functional organizations Options Apply Here Apply Share Email this job to a friend Refer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Loading...
      ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
      
      At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
      
      
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Keywords: CBS Corporation, New York , Senior Director/Head of Social, Editorial & Influencer Marke, Executive , New York, New York