NewYorkRecruiter Since 2001
the smart solution for New York jobs

Marketing Automation Manager

Company: Internet Brands
Location: New Providence
Posted on: February 25, 2021

Job Description:

Our marketing team is looking for you! Reporting to the Director of Marketing, the Marketing Automation Manager will work closely with the marketing team, sales leadership, and sales operations to oversee the management of and use of the Marketing Automation platforms. These include Salesforce Marketing Cloud and Pardot. This individual will own and develop consumer journeys and operational programs for Marketing. You should understand the use of customer lists and database marketing for automating campaigns, optimization, and to design effective engagement journeys to acquire and support existing customers.

Responsibilities:

  • Implement sequenced email and nurture journeys in Salesforce Marketing Cloud. This includes coordinating with the marketing team to understand requirements, set up campaigns, create data extension lists, build triggers, and implement lead scoring.
  • Implement sequenced email and nurture journeys in Pardot. This includes coordinating with the marketing team to understand requirements, set up campaigns, create dynamic lists, build triggers, and implement lead scoring.
  • Collaborate with sales operations to support the integration of marketing platforms with sales platforms such as Salesforce and Outreach. Establish proper synching of data between systems.
  • Manage automation workflows and act as a liaison with development teams to troubleshoot issues with dataflow and triggers.
  • Strategize and build lead nurture campaigns, scoring, and cadence with marketing managers to effectively move prospects through a demand funnel and through customer onboarding.
  • Build attribution model to determine marketing campaign effectiveness on sales performance and the demand funnel.
  • Build landing pages and intake forms for campaigns using 3rd party tools such as Pardot, Instapage, etc. Create segmented approaches using dynamic content and deploy testing for optimizing conversions.
  • Maintain database health, ensuring data cleanliness and completeness by leveraging tools in marketing platforms, and 3rd party tools. Support email managers in resolving deliverability issues.
  • Create or help validate SQL queries used to pull data for reports or into emailing automation programs.
  • Create Salesforce and Pardot reports on marketing and sales effectiveness of campaigns and programs. Analyze performance and make recommendations for improvements, testing, and optimization.
  • Occasionally travel to other offices in the U.S.
    Qualifications
    • Experience administering, managing, and using marketing automation platforms such as Pardot and ExactTarget.
    • Experience with the use of Salesforce, its reporting, and integration with marketing automation platforms or other marketing technologies.
    • Experience managing other third-party marketing programs and web-based applications such as Zapier, Instapage, MoveableInk, etc. a plus.
    • Experience in building requirements for database queries, list pulls, and data hygiene efforts. Preferred experience in conducting SQL queries for marketing use of data.
    • Bachelor's degree or an equivalent combination of education and directly related experience.
    • 3-5 years of commensurate work experience.
    • Excellent analytical and oral skills.
    • Problem-solver with the ability to anticipate and forward plan.
    • Experience working with Sales teams and leadership, a plus.
    • Experience with Python, and Tableau a plus.--
      Why Us? Martindale-Avvo comprises some of the leading players in the online legal space, including brands that have been trusted for generations: Martindale-Hubbell--, Avvo--, and Nolo--. We provide comprehensive legal marketing solutions including real-time lead generation, online legal profiles, live chat, and website services. Our network of resources, including Martindale.com, Avvo.com, Lawyers.com---, Nolo.com, and other top-ranking destinations, attracts over 25 million consumers per month - making us the largest legal network online.
      We Offer:
      • Competitive benefits package: medical, dental, vision, and life.
      • Paid Time Off + 8 company-paid holidays
      • 401(k) match
      • Casual environment, jeans every day.-- About Internet Brands:

        Headquartered in El Segundo, Calif., Internet Brands-- is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.

        Internet Brands and its wholly-owned affiliates are an equal opportunity employer. You have been redirected to a Internet Brands job page

Keywords: Internet Brands, New York , Marketing Automation Manager, Executive , New Providence, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Director, Digital Servicing Solutions
Description: Job Description - Director, Digital Servicing Solutions 21000237 Job Description Director, Digital Servicing Solutions - 21000237 Description Are you highly motivated, detailed oriented and passionate (more...)
Company: CTI Education Group
Location: White Plains
Posted on: 03/1/2021

Manager, Intranet Platform
Description: The Intranet Platform Manager will be responsible for ensuring the intranet becomes a central, reliable and strategic business tool.Responsibilities
Company: Valley Bank
Location: Wayne
Posted on: 03/1/2021

Carrier Relations Manager - Account Management
Description: As a part of the TPA Operations team, the Carrier Relations Manager oversees strategic partnerships with all unbundled carriers, ensures compliance with carrier contractual commitments, serves as a point-of-contact (more...)
Company: PMA Companies
Location: White Plains
Posted on: 03/1/2021


Territory Manager
Description: The position of Territory Manager is a vital role in developing both new and existing dealers within an assigned territory. This individual informs, inspires, educates, and engages our Authorized Dealer's/Prospects/Industry (more...)
Company: Miele
Location: White Plains
Posted on: 03/1/2021

Nurse Practitioner / PA - Interventional Pain Management
Description: Requisition ID: 21152627 Business Unit: Hartford HealthCare Medical Group Specialists Description Job Schedule: Full Time br Standard Hours: 40 br Job Shift: Shift 1 br Shift Details: Monday through (more...)
Company: Hartford HealthCare Medical Group
Location: Westport
Posted on: 03/1/2021

IT Director - D365 F&O - $170k - NY
Description: IT Director - D365 F O - 170k - NYJob DescriptionI'm currently representing the CIO of an industry leading manufacturing company headquartered out of NY. They are currently in need of an IT Director (more...)
Company: Nigel Frank International US
Location: White Plains
Posted on: 03/1/2021

Associate Director, Supply Chain Integration & Innovation
Description: Associate Director, Supply Chain Integration Innovation ul li Supply Chain and Logistics li R1534179 li Full Time li 2020-12-18T00:00:00 0000 mail outlineGet future jobs matching this search (more...)
Company: Adecco Group
Location: New Brunswick
Posted on: 03/1/2021

Director, Digital Lending Solutions
Description: Job Description - Director, Digital Lending Solutions 21000238 Job Description Director, Digital Lending Solutions - 21000238 Description Are you highly motivated, detailed oriented and passionate (more...)
Company: CTI Education Group
Location: White Plains
Posted on: 03/1/2021

Business Development Coordinator: Assistant to President & Real Estate
Description: Business Development Coordinator Assistant to President Real Estate br br Location VEGquarters, White Plains, NY br Reports to BD Team br Full Time Exempt br br Who We Are br br Veterinary (more...)
Company: Veterinary Emergency Group
Location: White Plains
Posted on: 03/1/2021

Associate Vice President & Chief Information Security Officer
Description: Associate Vice President Chief Information Security Officer Below you will find the details for the position including any supplementary documentation and questions you should review before applying (more...)
Company: Rutgers University
Location: New Brunswick
Posted on: 03/1/2021

Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

New York RSS job feeds