Director, Content Marketing
Company: Dataminr
Location: New York
Posted on: February 25, 2021
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Job Description:
* COVID-19 Hiring Update--Dataminr is still actively hiring.As
the health and safety of our candidates and our employees come
first, we're excited to provide virtual experiences for interviews
and new hire on-boarding.This role can be based in our NYC or
Washington DC offices, or remote within the United States Eastern
Time Zone. We will provide all the necessary support to work
remotely until our offices reopen. Who We AreDataminr puts
real-time AI and public data to work for our clients, generating
relevant and actionable alerts for global corporations, public
sector agencies, newsrooms, and NGOs. Our leading AI platform
detects the earliest signals of high-impact events and emerging
risks from vast amounts of publicly available information. Our
real-time alerts enable tens of thousands of users at hundreds of
public and private sector organizations to learn first of breaking
events around the world, develop effective risk mitigation
strategies, and respond with confidence as crises unfold.Dataminr
is making its mark for growth and innovation, recently earning
recognition on the Deloitte Technology Fast 500, Forbes AI 50 and
Forbes Cloud 100 lists. We also earned accolades for 'Most
Innovative Use of AI' from the 2020 AI & Machine Learning
Awards.Join our team and help the world manage risk in real time.
You'll work with 600+ talented people across seven offices, united
by our passion to collaborate, make a difference, and have fun
while doing it!Who You AreYou're a content marketing leader with
experience developing, executing, and managing content programs to
drive business results. You take a customer-first approach and know
how important it is to truly understand and cater to your customer
across different key markets and audiences, and deliver them
quality content at the right stage of their buyer journey.You're
skilled at developing strategy and managing impactful programs, but
you also love to be hands on by writing and editing content
yourself. You have experience producing content across a variety of
formats, and managing both internal and external content
producers.You're innovative at your core. You know how to execute
on tried and true content strategies, but are always thinking about
the next new way to amplify and enhance content marketing
performance and conversion across all channels.As our Director,
Content Marketing, you'll be responsible for overseeing and
improving our existing content programs and developing content
marketing strategy at a global level. You're ready to roll up your
sleeves and make an immediate impact within a high-growth,
fast-paced technology company.Responsibilities* Develop and execute
on Dataminr's global content marketing strategy to engage key
business personas using highly relevant content throughout the
customer journey * Partner closely with department leadership teams
to develop a strategic roadmap that aligns with short and long term
business objectives * Develop and implement creative assets and
best practices to ensure content is consistently and effectively
positioned across all target segments and customer touchpoints *
Act as "editor in chief" to ensure a consistent style and voice
across external content * Refine the workflow and process for
requesting, creating, editing, publishing, and retiring content *
Create and manage a content calendar comprising of all company
communications and content across the organization * Partner with
Demand Generation, Customer Marketing, and Product Marketing teams
to ensure content is aligned to each target segment * Work
cross-functionally across departments to product a wide variety of
content including white papers, blog posts, videos, website
content, infographics, targeted ABM content, and more * Leverage
analytics to measure the impact of content assets, and continuously
refine processes and allocation of marketing resources across
collateral types, media outlets and channels * Conduct ongoing
usability tests to gauge content effectiveness across audiences,
and revise and make recommendations for continuous improvement *
Manage, develop, and motivate a small but mighty Content Marketing
team Desired Skills And Experience* Bachelor's degree in related
field or equivalent work experience * 7-10 years of experience in
B2B content marketing strategy and execution, preferably in the
enterprise software / software-as-a-service space * At least 2-3
years of team management experience * Proven experience delivering
measurable results in demand generation and pipeline creation
through content marketing strategy * Working knowledge of design
and editorial principles for both traditional and digital-first
content * Excellent writing, editing, and presentation skills *
Team player with the ability to work both independently and
collaboratively within a team across geographies * Self-motivated
and able to handle multiple, competing priorities with urgency Why
You Should Work Here* We recognize and reward hard work with: *
company paid benefits for employees and their dependents, including
medical, dental, vision, disability and life insurance * 401(k)
savings plan with company matching * flexible spending account for
out-of-pocket medical, transit, parking and dependent care expenses
* We want you to be your best, authentic self by supporting you
with: * a diverse, driven, and passionate team of coworkers who
want you to succeed * individual learning and development fund and
professional training * generous paid time off; including sick
leave and 100% company paid parental leave * in-office perks such
as a kitchen stocked with snacks and beverages, and catered meals *
remote working friendly perks such as expanded telehealth options
for mental and physical well being, virtual yoga, meditation and
health and fitness app reimbursements ---and this is just to name a
few!Dataminr is an equal opportunity and affirmative action
employer. Individuals seeking employment at Dataminr are considered
without regards to race, sex, color, creed, religion, national
origin, age, disability, genetics, marital status, pregnancy,
unemployment status, sexual orientation, citizenship status or
veteran status.
Keywords: Dataminr, New York , Director, Content Marketing, Executive , New York, New York
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