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Marketing Automation Manager

Company: Marketo, an Adobe Company
Location: New York
Posted on: February 25, 2021

Job Description:

We are looking for a Marketing Automation Manager (Marketo) to join our team in NYC. **This position is remote at the moment, however we will resume operations in our office once this is over, please only apply if you plan on living/moving in the NYC area in 2021. As a Marketing Automation you will play a pivotal role in contributing to the growth of our organization by working with our clients to create, optimize and manage sustainable and scalable marketing automation practices. Our ideal candidate is a data-driven self-starter, who is able to combine process-oriented thinking and data analysis with creative ideation and strategy development. You love working with a creative and collaborative team, while bringing knowledge and expertise to the table. Who we are: NoMad Marketing is a boutique marketing operations consulting firm that works with B2B SaaS companies around the world. NoMad was founded by two marketing ops experts who had a different way of thinking and wanted to share their expertise with companies of all shapes and sizes. NoMad encourages individual thought, and applauds willingness to execute new ideas. We are a "roll up your sleeves and get your hands dirty" start-up that is rapidly growing. If--you want to be surrounded by fellow marketing operations enthusiastis that spend their time pushing the boundaries of Marketo and other compatable technologies, then this job is for you.--We are a small company, but we have an aggressive and calculated growth plan over the next two years; we are looking for someone who thrives in start-up world and culture that comes with it. If this sounds like you, please apply! Initial Responsibilities

  • Communicate directly with clients to transform their business needs into platform requirements.
  • Oversee and execute Marketo campaigns, nurture programs, landing pages, and emails.
  • Develop, monitor, test and optimize Marketo programs for all stages of the marketing and sales funnels.
  • Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis; list management; and lead processes in Salesforce.com.
  • Manage project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.
  • Perform day-to-day system maintenance and configuration of Marketo, driving improvements and employing best practices. Follow-On Responsibilities
    • Manage a team of Marketing Operations Associates
    • Work with company Founders to develop Marketing Operations Training Program
    • Help to identify and enhance internal business processes including sales-to-Associate handoff process and renewal communications. Requirements
      • 2+ years of experience as a power user of a Marketing Automation platform
      • Demonstrated success executing marketing campaigns with expertise using Marketo, including database management; Smart List development; setup, testing, launching and scoring of campaigns and programs; and reporting on campaign analytics
      • A track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks and promoting events
      • Knowledge of HTML for cosmetic edits and alterations Address 143 w 29th st
        New York, NY 10001
        United States

Keywords: Marketo, an Adobe Company, New York , Marketing Automation Manager, Executive , New York, New York

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