Product Marketing Director

Company: Houghton Mifflin Harcourt
Location: New York
Posted on: February 25, 2021

Job Description:

Come join the team of dynamic marketers at HMH. -- We ' re hiring a Product Marketing Director for Professional Development/Services. This role is tasked with creating and executing marketing plans that drive revenue. -- You ' ll use data to measure success and support the sales team via targeted sales enablement tools. -- This cross-disciplinary role gives you the opportunity to shape the future of HMH while supporting national Professional Development/Services go-to-market. You will work closely with Product Management, Customer Success, Learning Architecture, and Creative to bring customer-focused campaigns to life. -- Reporting directly to the Senior Director, Product Marketing, you will adeptly manage multiple priorities and convey value to our customers. The ideal candidate has a proven track record of success in building value for customers. -- Experience driving strategy, executing tactics, and measuring results required. Why you'll love us:

• This role is based remotely - Do you best work, from anywhere in the country.
• Unlimited PTO gives you the opportunity to refresh.
• Exciting team and solutions - we are leading the charge in EdTech Key responsibilities:
  • Create the go-to-market message and strategy for HMH Professional Development/Services.
  • Strategize and execute key marketing campaigns that drive revenue.
  • Build value within current customer base and whitespace.
  • Support the sales team as a solution subject matter expert.
  • Provide competitive insights for comparable and emerging EdTech solutions. Education and experience: Required:
    • BS/BA in related disciplines with a minimum of 5 -- years of Education Marketing experience
    • Experience creating and executing multi-channel campaigns
    • Exemplary written and oral communication skills
    • Ability to track campaign KPIs in Eloqua or similar marketing automation platform Preferred:
      • Experience marketing Professional Development/Services preferred Knowledge & Skills
        • Independent thinker with leadership skills grounded in diplomatic communication and solid collaboration skills - able to lead or support as needed
        • Creative problem-solver who is flexible and solutions-oriented; can juggle multiple projects and pivot quickly based on internal or external stakeholder needs
        • Able to balance the big picture and attention to detail
        • Proficient in Word, Excel, and PowerPoint
        • Self-starter: Driven to exceed goals, anticipate marketing needs and take ownership of competitive analyses and documentation.
        • Possesses deep understanding of the needs of students, admins, and educators and can translate this understanding into customer-centric marketing strategies and deliverables. Physical Requirements
          • Travel required, post-COVID, at least 6 times per year, possibly more during intensive periods of training, planning meetings, or campaigns.
          • Might be in a stationary position for a considerable time (sitting and/or standing) for 4+ hours.
          • The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
          • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
          • Must be able to collaborate with colleagues via face to face, conference calls, and online meetings. ABOUT US:
            Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people's lives by fostering passionate, curious learners. As a leading provider of pre-K-12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.
            
            For more information, visit http://careers.hmhco.com PLEASE NOTE:
            Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.
            Nearest Major Market: Manhattan
            Nearest Secondary Market: New York City
            Job Segment: Manager, Product Marketing, Marketing Manager, Management, Marketing, Publishing

Keywords: Houghton Mifflin Harcourt, New York , Product Marketing Director, Executive , New York, New York