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Director, Global Digital Marketing

Company: Ralph Lauren Corporation
Location: New York
Posted on: February 25, 2021

Job Description:

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview The Director, Global Digital Marketing will be part of an exciting, growing team focused on digital excellence. You will be part of the CMO and CDO organization and will be responsible for supporting the digital strategies to drive RL's leadership in digital marketing. You will work in close partnership with a great team of knowledge experts across multiple functions in Marketing and Digital. This position will report to the Head of Digital Marketing. -- Evaluate digital channels and present comprehensive POVs which include but are not limited to market size and growth rate, industry structure, business model evolution, consumer segmentation and brand participation -- Engage with external business and industry experts to learn and influence digital strategies, remaining forward thinking about opportunities and risks in the broader industry -- Direct and lead the development of digital opportunities from idea conception to full execution and program management through project life cycle that delivers on initiative objectives -- Work cross-functionally across global marketing, site, social, app and regional marketing to develop and execute digital strategies -- Measure ROI & KPI's across all digital efforts in partnership with the Insights team -- Identify, structure and present external partnership opportunities that outline the path to short, mid and long-term value creation -- Drive thinking on key business metrics for partnerships, taking responsibility for mobilizing partners and internal resources to meet objectives -- Review financial analyses of deal information and approve timely and accurate financial recommendations in partnership with senior leaders -- Oversee the day-to-day management of external partner relationships with a focus on growth activities including partnership tracking documents, which consist of timely updates, plans and next steps -- Prepare and present strategy documents, quarterly business reviews, and executive-level presentations -- Monitor market research to better understand the current competitive landscape and keep up to date of the latest trends in the digital industry Experience, Skills & Knowledge -- Demonstrated experience with implementing digital & marketing initiatives that will scale to support the requirements of a growing organization with multiple brands. -- Exceptional organizational, interpersonal, communication, and time management skills as well as the ability to prioritize, multitask, and focus -- Success in building cross-group, cross-functional relationships -- Strong organizational skills + the ability to juggle multiple priorities simultaneously -- Strong written and verbal communication skills -- Passion for fashion, lifestyle and beauty brands Ralph Lauren is dedicated to providing a comfortable and consciously inclusive work environment for everyone regardless of gender identity and expression, race, religion, national origin, sexual orientation, age, marital status, disability, or any other category protected by applicable law. If you are vision-impaired or have some other disability under the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to applying for employment at Ralph Lauren, please contact Global People Practices at globalpeoplepractices@ralphlauren.com.

Keywords: Ralph Lauren Corporation, New York , Director, Global Digital Marketing, Executive , New York, New York

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