Director, Global Digital Marketing
Company: Ralph Lauren Corporation
Location: New York
Posted on: February 25, 2021
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Job Description:
Ralph Lauren Corporation (NYSE:RL) is a global leader in the
design, marketing and distribution of premium lifestyle products in
five categories: apparel, accessories, home, fragrances, and
hospitality. For more than 50 years, Ralph Lauren's reputation and
distinctive image have been consistently developed across an
expanding number of products, brands and international markets. The
Company's brand names, which include Ralph Lauren, Ralph Lauren
Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double
RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and
Club Monaco, among others, constitute one of the world's most
widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our
company as well as those in which we serve by amplifying voices and
perspectives to create a culture of belonging, ensuring inclusion,
and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and
Celebration.
Position Overview The Director, Global Digital Marketing will be
part of an exciting, growing team focused on digital excellence.
You will be part of the CMO and CDO organization and will be
responsible for supporting the digital strategies to drive RL's
leadership in digital marketing. You will work in close partnership
with a great team of knowledge experts across multiple functions in
Marketing and Digital. This position will report to the Head of
Digital Marketing. -- Evaluate digital channels and present
comprehensive POVs which include but are not limited to market size
and growth rate, industry structure, business model evolution,
consumer segmentation and brand participation -- Engage with
external business and industry experts to learn and influence
digital strategies, remaining forward thinking about opportunities
and risks in the broader industry -- Direct and lead the
development of digital opportunities from idea conception to full
execution and program management through project life cycle that
delivers on initiative objectives -- Work cross-functionally across
global marketing, site, social, app and regional marketing to
develop and execute digital strategies -- Measure ROI & KPI's
across all digital efforts in partnership with the Insights team --
Identify, structure and present external partnership opportunities
that outline the path to short, mid and long-term value creation --
Drive thinking on key business metrics for partnerships, taking
responsibility for mobilizing partners and internal resources to
meet objectives -- Review financial analyses of deal information
and approve timely and accurate financial recommendations in
partnership with senior leaders -- Oversee the day-to-day
management of external partner relationships with a focus on growth
activities including partnership tracking documents, which consist
of timely updates, plans and next steps -- Prepare and present
strategy documents, quarterly business reviews, and executive-level
presentations -- Monitor market research to better understand the
current competitive landscape and keep up to date of the latest
trends in the digital industry Experience, Skills & Knowledge --
Demonstrated experience with implementing digital & marketing
initiatives that will scale to support the requirements of a
growing organization with multiple brands. -- Exceptional
organizational, interpersonal, communication, and time management
skills as well as the ability to prioritize, multitask, and focus
-- Success in building cross-group, cross-functional relationships
-- Strong organizational skills + the ability to juggle multiple
priorities simultaneously -- Strong written and verbal
communication skills -- Passion for fashion, lifestyle and beauty
brands Ralph Lauren is dedicated to providing a comfortable and
consciously inclusive work environment for everyone regardless of
gender identity and expression, race, religion, national origin,
sexual orientation, age, marital status, disability, or any other
category protected by applicable law. If you are vision-impaired or
have some other disability under the Americans with Disabilities
Act or a similar law, and you wish to discuss potential
accommodations related to applying for employment at Ralph Lauren,
please contact Global People Practices at
globalpeoplepractices@ralphlauren.com.
Keywords: Ralph Lauren Corporation, New York , Director, Global Digital Marketing, Executive , New York, New York
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