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Content Manager (New York)

Company: BrightTALK
Location: New York
Posted on: February 25, 2021

Job Description:

The Originals team creates content series for our audiences across a dozen strategic communities in the Technology, Financial Services, HR and Marketing industries. Leveraging BrightTALK's webinar and video platform, the team plans and executes content strategies to grow and re-engage key target audiences, while providing clients with opportunities for sponsorship. The Content Manager is a leadership role on the team, helping to drive team KPI achievement and shaping the editorial direction of BrightTALK communities to provide content our audiences want. As a Content Manager, you will be the driving force planning and executing the content and monetization strategy for one of our communities. You will identify key demographics within your community and develop content for their interests through audience research, industry expert recruitment and strategic industry partnerships. Each content manager will use this plan as the basis for the creation of BrightTALK Originals and BrightTALK Customer Originals. This role requires strong project management skills and a keen sense of editorial and commercial acumen to develop the most compelling Originals content that drives bookings growth. Qualifications

  • 2-3 years' content creation experience in a B2B environment - preferably within an agency setting
  • Excellent writing skills, with demonstrated experience in writing for a business and technically-minded audience Responsibilities
    • Identify high-value target audiences within your community and their pain points and interests through audience surveying and research
    • Develop an Originals content strategy leveraging webinars and videos that drives audience growth, engagement and monetization with original content, series, curated playlists, etc.
    • Develop a social media presence for your Originals series
    • Ideate, test and roll out new formats to drive audience engagement--
    • Recruit and manage the relationship of world-class presenters to present and be 'the face' of your series
    • Manage your audience inventory and work with Sales to identify opportunities for sponsorship to drive bookings growth
    • Lead and complete cross-functional projects that positively impact bookings and revenue growth, in particular in the creation of Summit content and calendars. We are dedicated to learning and growing, going after big dreams, taking ownership, remaining open and honest while recognizing we are in it together. We are committed to hiring individuals with a diversity of perspectives, backgrounds, and beliefs who can use their passion to help us build a world changing audience and thrive along the way. Join BrightTALK and experience a collaborative and engaged team who works together to provide learning and growth opportunities for businesses and professionals.-- BrightTALK is an Equal Opportunity Employer and does not discriminate on the basis of ethnicity, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.--

Keywords: BrightTALK, New York , Content Manager (New York), Executive , New York, New York

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