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Senior Manager, US Marketing & Knowledge Management

Company: Edelmann & Co. Law Offices
Location: New York
Posted on: February 25, 2021

Job Description:

Senior Manager, US Marketing & Knowledge Management This role is open to be based from: New York, NY; Dallas, TX; Washington, DC; Los Angeles, CA; San Francisco, CA; Atlanta, GA; Seattle, WA Edelman Data & Intelligence (DxI), is seeking a Senior Manager of Marketing to lead our internal and external marketing and knowledge management efforts in the U.S., as a member of DxI's global Marketing team. Edelman Data & Intelligence (DxI) is the newly created research, data, analytics and machine learning arm of Edelman - the largest and most global private communications marketing firm in the world. Our capabilities and clients are world-class, and this individual will be passionate about the work that we do and crafting communications that tell those stories across all stakeholder groups within our largest region. This role requires both a strategic thinker as well as an exceptional project manager, writer, and developer of creative assets. This role will manage the marketing efforts across the US and build a knowledge sharing process and system to ensure a robust pipeline of client work, awards, stories, and news. Collaboration and ability to work both up and down is crucial, as this person will be partnering with Edelman's U.S. marketing teams as well as working with diverse team members throughout the DxI network to mine for and develop content that resonates and systems that work. This role reports directly into the global Head of Communications, Marketing, & Brand and will be a member of the global marketing team. Among this person's responsibilities : Marketing

  • Creating new opportunities, as well as targeting existing ones, to engage key influencers and better set the context for an informed and confident purchase of our work across all internal and external channels
  • Packaging the full force of our work in a way that establishes a clear, compelling and modern point of view regarding key topics relevant to our key influencers and target audience groups; this includes managing and executing the development of modern, multimedia content whether video reels or digital newsletter
  • Ensuring our story/POV is applied and communicated thoughtfully throughout external U.S. communications
  • Developing, managing, and executing our events and awards strategy for the region
  • Ensuring key internal players are kept up to speed with applicable industry news pertaining to competitor launches, advances in the industry, etc.--
  • Working closely with DxI's global marketing team, Edelman's U.S. regional/office marketing teams and account-side teams and U.S. executives and global executives
  • Maintain a personal working knowledge of global trends, research, and topics that support DxI's offering and focus areas
  • Manage editorial calendar of insightful content for internal and external audiences
  • Contribute to DxI's social media presence, in partnership with global marketing team--
  • Identify/secure/optimize conference engagement and speaking opportunities for US leaders--
  • Support in the writing of speeches, talking points, and marketing content for US executive leaders for marketing events
  • Provide support to marketing events worldwide-- Community Building and Knowledge Sharing
    • Manage and execute a global Knowledge Management system ensuring that teams have an efficient and effective means of work sharing to both pull from as well as a well-established, constantly refreshed case study bank to use for marketing purposes
    • Build strong internal relationships across the network--
    • Drive best practice sharing across DxI and within Edelman U.S.--
    • Serve as a resource to local/regional teams--
    • Be knowledgeable of resources/expertise in other offices and business units in order to facilitate connections that will improve quality and/or efficiency--
    • Promote and reward cross-office/region/practice/sector collaboration--
    • Build morale by celebrating successes--
    • Partner with US leadership to host relevant calls and send written communication to update global community on new developments, facilitate knowledge sharing and build community--
    • Organize periodic in-person leadership meetings, managing agenda, content, logistics and all other aspects of the event--
    • Partner on education, training, and learning & development material-- Qualifications
      • Bachelor's degree in a relevant field--
      • 4 or more years of relevant public relations or marketing communications experience--
      • Strong process and project management skills--
      • Excellent verbal and written communication skills--
      • Passion for and interest in brand, design and creative
      • Experience in internal and external marketing from strategy, to development, to measuring success through key metrics and social campaigns
      • Strong knowledge of MS Office Suite - especially PPT
      • Knowledge of digital newsletter platforms, such as HubSpot, is a plus Edelman Data & Intelligence (DxI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission. We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful. DxI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DxI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world. Edelman DxI is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Keywords: Edelmann & Co. Law Offices, New York , Senior Manager, US Marketing & Knowledge Management, Executive , New York, New York

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