Performance Marketing Manager, Drive (Self-Delivery)
Company: DoorDash
Location: New York
Posted on: February 25, 2021
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Job Description:
About The Team* B2B Growth Marketing supports Merchant
Acquisition ("Mx"), Self Delivery, and DoorDash for Work ("DDfW"),
with paid media being a key driving force to the business' growing
successes.* As the newest growth marketing team at DoorDash, we are
small, but mighty, and growing quickly. We are truly building the
plane together as we fly it.* Our diverse team of marketers are
highly-driven, performance-focused, super collaborative, and value
having fun together just as much as our campaign results.About The
Role* DoorDash's Merchant Growth Marketing team is seeking a
data-driven Performance Marketing Manager who will be responsible
for driving merchant growth across paid media channels for our new
Self Delivery business. * As DoorDash grows, we have found ways to
better serve our Merchant partners, and the latest development is a
new product, Self Delivery, that allows Merchants to keep delivery
in-house, but tap into the consumer demand on the DoorDash
Marketplace. * As a seasoned paid media expert, this person will be
hands-on in the planning, development, and execution of all media
buys, focused on acquiring new Merchant partners for Self Delivery.
This role must deliver against aggressive business goals which
include managing investment efficiency. * Both analytical and
imaginative, the ideal candidate must be able to understand
performance data and derive actionable insights that will help
optimize paid media strategies. We are looking for a self-starter
who thrives in fast-paced environments and can roll up his/her
sleeves to build and actually launch campaigns from various
platforms (emphasis on Facebook, Instagram, LinkedIn and
Search).You're Excited About This Opportunity Because You Will---*
Manage the entire paid media strategy and campaign execution to
increase lead generation and optimal ROAS. * Own the bottom line on
all performance marketing programs as a profit-generating channel
for the business.* Nimbly lead and measure performance across an
evergreen portfolio of paid channels, but execute ad hoc strategic
campaigns with separate goals and budgets as the landscape shifts.*
Develop and implement testing strategies to improve KPIs including
creative/copy testing, audience segmentation, ad placements, and
retargeting strategy to maximize full-funnel performance.We're
Excited About You Because---* You have 5+ years of direct, hands-on
experience managing paid media (search, display, social), either at
an agency or in-house.* You have a deep familiarity with all
digital marketing metrics including CPL, CPA, CPC, CPM, LTV and
ROAS* Demonstrate outstanding analytical and problem-solving skills
with an impeccable eye for detail* You are relentlessly
resourceful. When something needs to get done, you always find a
way to make it happen. Even when the work is hard, you have the
drive to power through it.Why You'll Love Working at DoorDash* We
are leaders - Leadership is not limited to our management team.
It's something everyone at DoorDash embraces and embodies.* We are
doers - We believe the only way to predict the future is to build
it. Creating solutions that will lead our company and our industry
is what we do -- on every project, every day. * We are learning -
We're not afraid to dig in and uncover the truth, even if it's
scary or inconvenient. Everyone here is continually learning on the
job, no matter if we've been in a role for one year or one minute.*
We are customer obsessed - Our mission is to grow and empower local
economies. We are committed to our customers, merchants, and
dashers and believe in connecting people with possibility.* We are
all DoorDash - The magic of DoorDash is our people, together making
our inspiring goals attainable and driving us to greater heights. *
We offer great compensation packages and comprehensive health
benefits.About DoorDashDoorDash is a technology company that
connects customers with their favorite local and national
businesses in over 4,000 cities and all 50 states across the United
States and Canada. Founded in 2013, DoorDash empowers merchants to
grow their businesses by offering on-demand delivery, data-driven
insights, and better in-store efficiency, providing delightful
experiences from door to door. By building the last-mile delivery
infrastructure for local cities, DoorDash is bringing communities
closer, one doorstep at a time. Read more on the DoorDash blog or
at www.doordash.com.Our Commitment to Diversity and InclusionWe're
committed to growing and empowering a more inclusive community
within our company, industry, and cities. That's why we hire and
cultivate diverse teams of the best and brightest from all
backgrounds, experiences, and perspectives. We believe that true
innovation happens when everyone has room at the table and the
tools, resources, and opportunity to excel.
Keywords: DoorDash, New York , Performance Marketing Manager, Drive (Self-Delivery), Executive , New York, New York
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