Director, Crisis & Reputation Management
Company: BD
Location: Franklin Lakes
Posted on: February 26, 2021
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Job Description:
Director, Crisis & Reputation Management - Medical SegmentThe
Director, Crisis & Reputation Management - Medical Segment & Issues
Management is responsible for internal and external communication
for all high-risk and high-impact matters for the BD Medical
segment and is a key member of the issues management team. The role
serves as a collaborative partner to four business units to
identify and execute strategic communication initiatives in support
of the BD purpose to advance the world of health.This role will
report to the Senior Director of Corporate Reputation Management
and partner with senior leaders to develop and execute internal and
external communication strategies, plans and materials to
complement business objectives; improve customer, patient and
consumer awareness and understanding of BD, support the company's
relationships with the media and protect the company's reputation
in crisis situations. With an emphasis on the Medical segment, the
role will align with senior leadership, including business unit
presidents and Vice Presidents of Marketing, on how to best amplify
and prioritize announcements and key milestones based on the
current pulse of the media. In addition, this role will require
positioning complex clinical applications and/or advancements
within current and future industry trends frequently covered by the
media.This individual also takes an active leadership role on
issues management across the company, including recalls, litigation
and other sensitive matters.Scope of Responsibility -- Develop,
manage and successfully implement comprehensive communication plans
that support high-risk, high-impact matters such as mergers and
acquisitions, major product launches, facility expansions, product
recalls, litigation, facility closings and other highly sensitive
projects.-- Act as the chief lieutenant to the Senior Director,
Reputation Management in response to crisis management issues.--
Build proactive communication plans that align with BD business
objectives, marketing strategies and overarching company priorities
to ensure positive perceptions of the company and supporting BD's
overall reputation.-- Act as primary communication counselor to
business unit presidents and marketing leaders and advise on
communication strategy for internal and external audiences.--
Develop and execute on strategic tactics that align with and
complement other functions and overall BD corporate priorities,
including public policy and investor relations efforts.-- Position
BD experts as industry thought leaders.-- Maintain policies and
procedures for communication material development, as well as build
and maintain positive, effective relationships with internal
business/product teams, external media contacts and public
relations agencies.-- Serve as a company spokesperson across a
multitude of media outlets and other external stakeholders
including digital and social influencers.-- Manage and implement
internal and external special events; providing and updating
information for internet/intranet sites to educate internal
audiences, customers, third parties and media.-- Actively manage
agencies and consultants that support BD communication initiatives;
includes collaborating with additional company vendors when
appropriate.-- Prepare internal stakeholders with media coaching
and cohesive messaging in advance of employee events and publicly
attended/viewed forums.Minimum qualifications-- Bachelor's Degree
required, preferably in Journalism, Public Relations or
Communication.-- Minimum of 15 years of relevant experience in
communication, with at least five years of crisis communication
experience.-- Proven ability to effectively communicate with an
emphasis on message development with excellent writing and editing
skills.Preferred qualifications-- Experience with a publicly traded
corporation is a plus.-- Expertise in AP Style writing highly
preferred.-- Experience in medical or scientific writing is a
plus.Knowledge, skills and abilities-- Strategic thinker with
ability to assess situation(s) and counsel on best strategies to
garner positive outcomes with measurable results.-- Proven ability
to effectively communicate with an emphasis on message development,
with excellent writing and editing skills.-- Demonstrate creative
thinking and a proactive planning and execution of communication
initiatives - taking into consideration all internal and external
corporate channels.-- Proven ability to think independently and
make sound decisions and recommendations regarding communication
programs/issues/crisis communication.-- Demonstrate ability to
effectively handle multiple activities and respond to changing
priorities with good judgment.-- Critical attention to detail.--
Time management skills and proven track record of handling multiple
deadlines.-- Experience in drafting content, managing and convening
editorial calendars and a solid understanding of social media.--
Microsoft Office (Word, Excel, PowerPoint, Publisher), Adobe, PR
Newswire, Media Monitoring Services, Facebook, LinkedIn and
Twitter.#LI-EXEC
Keywords: BD, New York , Director, Crisis & Reputation Management, Executive , Franklin Lakes, New York
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